One easy self-promotion strategy is to get customers to provide testimonials. A testimonial is a statement by a customer (or someone who has knowledge of your products and services) and the effect they have on your audience. You can use testimonials on your sales pages, about me pages, and in your social media profiles in order to provide some elements of the all-important know-like-trust factor.
The Benefits of Testimonials
When you add testimonials to your marketing materials, it’s a great way to let other people do the bragging for you. They offer many benefits, such as helping you to establish credibility in an unbiased manner from someone who has exposure to your products and or services. The right testimonials not only help bring in new prospects, but they also help build some measure of trust to your visitors.
How to Get a Testimonial
The best way to get testimonials is to ask your customers. Make it part of your autoresponder messages to eventually send a survey or an open-ended invitation to leave a testimonial on your site by offering the link to the form for them to fill out and submit. If you make it part of your process after a specific period to ask for the testimonial, you’ll get many more than you have now.
What to Do with a Testimonial
Once you collect the testimonial, you may want it to display on your website under a page dedicated to testimonials, and you’ll also want to use them throughout your marketing in memes, on sales pages, and on product packaging when appropriate. Plus, you’ll want to share each new testimonial with your audience each time by creating a blog and/or social media post about the testimonial and sharing it.
Don’t Publish Them All
When collecting testimonials, you’ll want to be very picky about the ones that you use. Ensure that it’s a real testimonial from someone who really knows about your product and someone who has a good reputation that people trust to give good advice. If you’re not sure who they are, give the testimonial time to rest until publishing it to ensure they really are satisfied.
Now that you know how to collect testimonials, look at the autoresponders that you deliver to your audience for each product that you sell. Add the testimonial request email and link to the autoresponder in the sequence after they’ve had enough time to try the product and can understand whether they like it or not. Just this one action will increase the number of usable testimonials that you’ll receive which is going to boost your sales exponentially!
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