Keeping track of your analytics doesn’t have to be hard or confusing. But, most of us tend to overthink things and make it harder than it is. While you can track so many stats, you only need to track the numbers that you want information on. And, you only need to do it in a way that makes sense to you. The important thing is that you do it.
It’s good to know whether you think linearly or graphically. For example, for some people seeing a list of the numbers works best for their brain to get understand. For someone else, they may need to put the numbers into a graph to depict the numbers in a visual way.
Here are 4 simple ways to get started tracking (and analyzing) your numbers:
- Write them in a Notebook – Setting a schedule to look at the numbers within Google, and then noting them in a notebook to look at later is an easy and effective way to track the numbers you get from Google. You might consider setting up sections of the notebook for different numbers.
- Develop an MS Excel Sheet – A really easy and good way to track numbers is with MS Excel. But of course, you need to know how to create a spreadsheet. Try looking for a template. Do a search online for templates for what you want to track and you’re sure to find something – or you can make your own.
- Put the Information into a Calendar – Another good way to do it is to just use your calendar as a place to take notes. When you get the information, just put the numbers into the calendar so that you can compare days.
- Create a Google Doc – You can also use Google Docs. This is a great way to keep your stats in one place. You can even create a spreadsheet right on Google Docs. When it’s online like this, you can easily just cut and paste the information.
When you start to track the numbers, choose wisely what you want to track. Make sure you know why you want to track it and what you’ll do with the information once you have it. There is no sense in tracking numbers that you have no use for. If you develop a use for something later, you can track it then.
Choose something that’s easy to keep up with and that makes sense to you. The important thing is that you start writing down the numbers that you want to track somewhere, so you can start to notice trends, and so that you can start working on improving different aspects of your business all based on numbers and facts and not assumptions. If you’re a visual person, graphs may help too. It’s all up to you.
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