You can also improve your opt-in forms if you start tracking the conversion rates of your opt-in forms and landing pages. To do this, you can use the data you can find in your autoresponder that hosts your opt-in form, and Google Analytics, to look into some factors regarding the page that the opt-in form is on – sometimes called a sales page, squeeze page, or landing page.
Here are some things you can track to help with conversions on opt-in forms:
Type of Form – You have various types of forms to choose from. Knowing the type that gets the highest return is a great way to know what type of forms your audience prefers. Some people hate popups and some people like them. What about your audience? Do you know? You can run an A/B test to discover what works best for them.
Number of Displays – This stat tells you how many times the form has been shown to your website visitors. This is an important factor in determining the conversion rate. Because the more the form is seen, the more opportunities you have to convert.
Number of Submissions – This is a data point that simply shows how many subscribers signed up using that particular form. See, you’re going to have more than one form for signing up. For example, you will have a separate form for each of your content upgrades or freebies so that you know how they signed up unless your autoresponder uses tagging.
Conversion Rate – Finally, this number is determined by dividing the number of subscribers by unique visitors. This is an important number because you can compare it to industry standards or even just to yourself to know how you improve based on your actions.
Number of Unique Visitors – This refers to the total number of unique visitors visiting the page during the period you specify. You need this number to get your conversion rate.
Other than unique visitors, you can get the rest of the information from your autoresponder analytics. You can generally produce reports within the autoresponder analytics.
You can also use Google Analytics to track conversions too by using conversion goals within your Google Analytics account.
Open your GA account, go to standard reports, click the admin button, and click goals. You can find tutorials on YouTube and on Google Analytics about setting up goals and how to track conversions. It may seem a little overwhelming at first, but once you set up one goal, you’ll see that it’s not that hard after all and you’ll be able to do it for every conversion goal that you have. But a good goal is a SMART goal. That means specific, measurable, attainable, realistic, and timely. Use that idea as your guide as you set your goals.
Remember that this is an ongoing process. You should continually track your goals, set new goals, and keep working toward conversion perfection. No, you won’t ever be perfect, but with tracking and tweaking, you can get close.
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