Once you have a customer, it’s important to understand that selling to that customer again is a lot easier than getting a brand-new customer. Because of this, finding ways to present new offers to current customers is a better way to boost your income than trying to find new customers. Don't get me wrong, you should do both, but don’t leave money on the table by not promoting to people who are ... View Post

Video's popularity on social platforms like Facebook has sky-rocketed with video getting higher rates of engagement than other types of posts. So it's no surprise that video ad campaigns are highly recommended to be a part of your advertising mix. There are two distinct ways to leverage videos within your Facebook Ad strategy. First, you can run Video View Ads. These ads require that you use ... View Post

When it comes to choosing a name for your page, there are actually two names you need to consider: the Page name itself and the Facebook Page username. There are some rules and guidelines you should be aware of to select the perfect names. Especially since the process for changing a Facebook Business Page name is complicated - though not impossible - and I'll walk you through that as ... View Post

There are many reasons why you may be considering hiring a Facebook Ad Manager or Ads Agency. Most prospective clients come to me because they're not getting the results they want on their own, and/or they have no interest in learning how to run their own Facebook Ads. In the early days of entrepreneurship and business building, it makes sense that one person is trying to do all the things ... View Post

Social Media has become an amazing place to network and build a business, however it's essential that you do so in a NON-SPAMMY way. I am going to share 2 approaches to social media marketing: Organic prospecting - which will take more time, and little-to-no money - and Paid prospecting - which will take less time, but will require you to make a financial investment. My area of expertise is ... View Post

Facebook is a tricky beast for many bloggers and entrepreneurs - and their naming conventions can add to the confusion. For example, so many people come to me with uncertainty surrounding Facebook Ads Manager and Facebook Business Manager - what is the difference? What do they do? and do you need both? Let's start by looking at them one-on-one. What Is Facebook's Ad Manager? Facebook Ad ... View Post