![Optimizing Ads for Conversions that Matter [Part 1: Facebook Standard Events]](https://www.megbrunson.com/wp-content/uploads/2019/02/FamilyPreneur-Meg-Brunson-Standard-Events-300x157.png)
[Episode #72] Over the month of February, we're going to dive deep into leveraging the Facebook Pixel and tracking conversions that really matter. In the past we've talked about what the Pixel is, and how to install it [find a refresher here]. Today we're going to take things a step farther and talk about tracking actions that happen after the user arrives on the site... optimizing for conversions ... View Post
Facebook Pixel: What Business Owners Need to Know
Over the month of February, we're going to dive deep into leveraging the Facebook Pixel and tracking conversions that really matter. Today we're going to talk about what the Facebook Pixel is and why you should be using it. It's FREE and every business should be using it! The pixel is a piece of code that is created in Facebook Ads Manager. You copy it from Ads Manager and paste it ... View Post
The Benefits of Personal Branding
[Episode #66] Personal branding is simply doing business as yourself - like this website you are on. MegBrunson.com - it represents me, Meg Brunson. Personal Branding is a naming option for your business, URL, and Facebook business pages that I believe is too often overlooked. It seems that when people think of URLs and business names they automatically want to jump to ... View Post
Networking on Facebook, The Right Way
[Episode #63] Last week we discussed segmenting Friends Lists on Facebook, to allow you to accept friend requests from people who you are not in-real-life friends with, without jeopardizing your privacy concerns... this week, I wanted to expand on that topic to include networking tips. Unfortunately, a big issue with Facebook is that there are a LOT of spammy people out there - and often times ... View Post
Facebook Friend Requests from Clients and Privacy Concerns
[Episode #60] For many of us, as parents, we are posting pictures of our kids on our personal profiles and we may not want those to be shown to the world... Someone may have been really nice at the recent networking event, or when you connected in a business Facebook group... but you don't REALLY know them. In this episode we'll explore how to balance privacy concerns with accepting friend ... View Post
Facebook Doesn’t Have to be Negative – Take Control Your Facebook Newsfeed!
I often hear people complaining (or just commenting) about what a negative place Facebook is - and I have to say that I 100% disagree. Now, it's true that offensive people get EXTRA when they are hiding behind the keyboard - but Facebook provides you tools to take control of what you see in your newsfeed and I want to highlight one process for you today: the ability to report, hide, unfriend, ... View Post
Custom Audiences Changes Make Business Manager a Must!
Sometimes we see changes on the Facebook platform before anything is officially announced, and that's exactly what happened here! Twice, working through mentorship programs with my newest 1:1 clients I have noticed that you are no longer allowed to create custom audiences from customer lists without Business Manager. Why is this significant? Well, there are a lot of businesses not yet using the ... View Post
Changes to Pixel Cookie Tracking
Facebook recently announced changes to the way that Facebook Pixel will be tracking data - a shift from third-party cookies to first-party cookies. Of course, the Facebook platform changes frequently, and this change rightfully so caused a lot of marketers to worry. In this video I explain what this update REALLY means for marketers and business owners, and what (if anything) you need to do in ... View Post
The importance of email within your Facebook Ad Strategy
Finally, you need a followup sequence to be triggered through email. What this means is, once your cold prospect submits their email to you, it automatically generates a welcome email that thanks and provides the offer you promised. But you do not want it to end there! Remember that your opt-in offer is a step towards a bigger goal - and you need to begin to lay the framework for nurturing ... View Post
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