[Episode 114] Video Ads are all the rage - and for good reason! Engagement on video ads is significantly higher than that on image ads, and Video Ads are an amazing way to build a warm audience at a low cost. But it's not as simple as just throwing up a video with $5/day behind it and hoping for the best - you still need a well-targeted audience, copy that converts, and these unique-to-video ... View Post

[Episode #111]  56% of brand sales lift can be attributed to the quality of creative - so if you are running ads, and they are not converting - it definitely could be the ad creative... and if you feel like you don't have any quality images to begin with, it may be stopping you from running ads to begin with. But, Facebook has a solution for you - FREE Facebook Stock Photos!  Listen in to discover ... View Post

[Episode 110] Facebook is always changing - we know this - but every year the biggest updates are revealed at Facebook's annual developer's conference, F8. I knew, based on the chatter and social media trends of recent months, that this year's F8 was going to bring BIG updates - and boy was on right! Mark Zuckerberg himself identified the changes announced this year as the biggest changes to the ... View Post

[Episode #108] It's important to always be testing multiple Facebook Ads, and I highly recommend starting by testing multiple creatives, though you could test a number of different elements including audiences and/or copy. Facebook is changing in September - first, we'll talk about how things are right now... then we'll talk briefly about the future. Right now this is the breakdown of ... View Post

[Episode #105] To wrap up our month focused on Facebook Ad Audiences I want to discuss the size of the audiences you are targeting with your Facebook Ads - since I often get asked: "What should my Facebook Ad Audience Size be?!" The first thing you need to ask yourself is whether you're targeting a local audience or not. If you are targeting a local audience than we're going to address ... View Post

[Episode 102] Facebook Lookalike Audiences are my favorite way to target a cold prospecting audience. Now, a couple weeks ago, we talked about building "cold" prospecting audiences from Facebook's internal targeting options... and that's great if you don't have any strong custom audiences. But, if you DO have strong custom audiences - like those that we talked about last week - then you definitely ... View Post

[Episode #99] Let's talk about remarketing to an audience of people who already know, like, and/or trust you. You may want to do this if you have a new offer to share with your existing audience, or if you want to offer an alternative ad to an audience of people who did not opt in for something on the first attempt. You can also use these audiences to exclude people from seeing your ads if they've ... View Post

[Episode #96] There are two major categories of audiences that we talk about all the time on Facebook: cold audiences are people who don't know you, and warm audiences are people who do. Some people also talk about hot audiences - who are super engaged and likely more ready to do business with you. Cold audiences can also be called prospecting audiences because you're trying to find new people, ... View Post