When we look at holiday shopping behavior, it's interesting to note that approximately 20% of holiday shoppers begin their holiday shopping in October or earlier, and another 50% of shoppers start in November... but, as marketers, we have to begin planning our holiday ad campaigns NOW (if you haven't begun already). It may only be August, but I promise you that the most successful ... View Post

When we look at holiday shopping behavior, it's interesting to note that approximately 20% of holiday shoppers begin their holiday shopping in October or earlier, and another 50% of shoppers start in November... but, as marketers, we have to begin our holiday ad campaign planning NOW (if you haven't begun already). It may only be July, but I promise you that the most successful Facebook ... View Post

When we look at holiday shopping behavior, it's interesting to note that approximately 20% of holiday shoppers begin their holiday shopping in October or earlier, and another 50% of shoppers start in November... but, as marketers, we have to begin our holiday ad planning NOW (if you haven't begun already). It may only be July, but I promise you that the most successful Facebook marketers ... View Post

The Facebook 20% text rule is a thing of the past. It’s been gone for months now. However, I continue to receive a lot of questions regarding what that means for Facebook Ads. WHY DID THE RULE EXIST? As with most things on Facebook, the rule existed to preserve the user experience – but it actually benefitted everyone!  When users sign into Facebook, they are often looking for things that ... View Post

This past week Facebook announced that they're rolling out a new level of transparency when it comes to Facebook Business Pages and Facebook Ads. At the end of the day, I think it's a good thing, but it does mean that other people will be able to peek behind your curtain to see the ads that you are running at any given time - and you can do the same to them. In this article, I will break down with ... View Post

When running Facebook Ads, the first thing you're prompted to do is determine what type of campaign you want to run... once that work is done, it's time to start identifying your audiences. There are two ways to approach targeting, you could target people who are already familiar with you (a warm audience) or proceed with Facebook Ad prospecting to a cold audience. All successful marketers ... View Post

At least once a week I have a friend/acquaintance reach out to me because someone they know needs help accessing their Facebook Page (or Ad Account). The problem is - they don't know who the current Admin is on the Page (or Ad Account)... or, they know exactly who it is, but that person is now estranged from the company and is not being compliant and turning the Page/Ad Account back over to the ... View Post