[Episode 102] Facebook Lookalike Audiences are my favorite way to target a cold prospecting audience. Now, a couple weeks ago, we talked about building "cold" prospecting audiences from Facebook's internal targeting options... and that's great if you don't have any strong custom audiences. But, if you DO have strong custom audiences - like those that we talked about last week - then you definitely ... View Post

[Episode #99] Let's talk about remarketing to an audience of people who already know, like, and/or trust you. You may want to do this if you have a new offer to share with your existing audience, or if you want to offer an alternative ad to an audience of people who did not opt in for something on the first attempt. You can also use these audiences to exclude people from seeing your ads if they've ... View Post

[Episode #96] There are two major categories of audiences that we talk about all the time on Facebook: cold audiences are people who don't know you, and warm audiences are people who do. Some people also talk about hot audiences - who are super engaged and likely more ready to do business with you. Cold audiences can also be called prospecting audiences because you're trying to find new people, ... View Post

[Episode #93] In April we are going to be focusing our Monday Marketing content on Audiences! Today let's hop into Audience Insights and talk about how you can leverage this tool to create and curate content that will resinate with your existing audience, and audiences that you are running your ads to! Audience Insights is a tool that went through some big changes in September of 2018. ... View Post

[Episode 90] A couple episodes ago we established why list-building is so important - and in this episode we will dive deeper into the HOW of building an email list using Facebook Ads. We'll explore running conversion ads to an optimized landing page, and how that compares to leveraging Facebook's Lead Ads. It's always important to remember what assets you own, and which are built on a ... View Post

[Episode 87] Mobile usage dominates social media and Facebook is no exception. That's why when you run ads you may notice that the Ads deliver most often to mobile placements. A couple weeks ago I spoke at Podfest Multimedia Expo on the topic of Facebook Ads for Podcasters and last week I dove into strategy #1 - leveraging Landing Pages to grow your podcast. This week I am going to dive into the ... View Post

[Episode #84] The problem with driving traffic to your existing website is that websites are too busy - just look at this one!  There are tons of links in the header and footer and more links in the sidebar - there are tons of places for people to get lost exploring.  But this is problematic when we're using Facebook Ads to drive traffic to a website because we have a specific plan for what we ... View Post

[Episode #81] When I launched my podcast - and as an ongoing strategy - I leverage Facebook events to promote upcoming episodes. You can use Facebook Events to promote a variety of in-person and digital events - don't be afraid to promote digital events! While I do talk about launching my podcast specifically in this episode, know that the same applications are true for other ... View Post