I spend a lot of time in Facebook Groups and I often see people asking for help choosing an image for their Facebook Ads. They have designed 2-4 images, and ask the group to vote on the best one... the problem is... in many cases, the people in that group is NOT your target market. The good news is, Facebook allows you to quickly and easily test multiple creatives with your exact target market - ... View Post
Stop Wasting Money With Traffic Campaigns: Optimize for Landing Page Views
When we talk about creating a Sales Funnel (strategy) with our Facebook Ads, it generally looks something like: Awareness/Video Views or Engagement ⬇️ Consideration/Traffic ⬇️ Conversion/Conversion Sometimes you can skip over the Awareness Ads and just go to the Traffic and Conversion Ads. Another funnel example might look like this: Prospecting/Traffic ⬇️ Retargeting/Conversion In ... View Post
Appealing Denied Facebook Ads
Last week, I talked about avoiding disapprovals and 10 of the common reasons well-intentioned advertisers find themselves facing policy violations. This week, I want to talk about what happens if your ad is disapproved. The very first thing that you want to do when you receive a Facebook Ad Disapproval is find out why the ad was disapproved. Facebook may deliver this information in a few ... View Post
How To Avoid FB Ad Disapprovals
Before we can talk about avoiding Facebook Ad disapprovals, we need to understand the approval process. When you create an ad and publish it, before any ad goes live, it goes through an approval process. This is an automated process in which an algorithm analyzes the components of your ad and determines whether it complies with Facebook Advertising Policies and Community Standards. If the ... View Post
7 Ways to Make More Money Marketing To An Existing Audience
Once you have a customer, it’s important to understand that selling to that customer again is a lot easier than getting a brand-new customer. Because of this, finding ways to present new offers to current customers is a better way to boost your income than trying to find new customers. Don't get me wrong, you should do both, but don’t leave money on the table by not promoting to people who are ... View Post
Best Practices For Leveraging Facebook Video Ads
Video's popularity on social platforms like Facebook has sky-rocketed with video getting higher rates of engagement than other types of posts. So it's no surprise that video ad campaigns are highly recommended to be a part of your advertising mix. There are two distinct ways to leverage videos within your Facebook Ad strategy. First, you can run Video View Ads. These ads require that you use ... View Post
The Best Resources to Learn Facebook Marketing
Facebook Ads are popular because they are affordable and effective - if you know what you're doing. This is also why so many people are on the lookout for the best resources to learn Facebook marketing. There is a lot of good info out there, but there is also quite a bit of rubbish (probably from well meaning but misguided marketers). So, what are the best resources, and how do you know who to ... View Post
Choosing and Changing Facebook Page Names
When it comes to choosing a name for your page, there are actually two names you need to consider: the Page name itself and the Facebook Page username. There are some rules and guidelines you should be aware of to select the perfect names. Especially since the process for changing a Facebook Business Page name is complicated - though not impossible - and I'll walk you through that as ... View Post
Facebook Ads: Lifetime vs. Daily Budgets
When running a Facebook Ad campaign, you set your budget at the ad set level and then Facebook runs the ads accordingly. There are two ways you can set your budget: by identifying a "Lifetime Budget" or a "Daily Budget." Most advertisers I encounter have a preference - but don't understand the differences between the budget types or the pros and cons to using each type. What are Lifetime ... View Post
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