Facebook recently announced changes to the way that Facebook Pixel will be tracking data - a shift from third-party cookies to first-party cookies. Of course, the Facebook platform changes frequently, and this change rightfully so caused a lot of marketers to worry. In this video I explain what this update REALLY means for marketers and business owners, and what (if anything) you need to do in ... View Post

Finally, you need a followup sequence to be triggered through email. What this means is, once your cold prospect submits their email to you, it automatically generates a welcome email that thanks and provides the offer you promised. But you do not want it to end there! Remember that your opt-in offer is a step towards a bigger goal - and you need to begin to lay the framework for nurturing ... View Post

I've mentioned it before, but creative gets the user to "stop their scroll" through the newsfeed, but it's the copy that will determine what they do next. An image alone typically is not enough to compel the user to act, they will look to the copy to determine how they should react to seeing the post/ad. Facebook limits the text that you can put on images in your Ads, but you have plenty of space ... View Post

The creative that you choose is very important because it's the creative that will cause someone to "slow their scroll" in the newsfeed. This is why it's not recommended to run an Ad with only text/copy. You can choose photos or videos for your creative (and there are some more advanced options we'll dive into later, but for now let's focus on the basics!). Take some time to think about what you ... View Post

After you have your offer, it’s time to create a landing page where you will drive traffic and offer that specific thing... there are 5 essential pieces that must be present on all landing pages in order for them to be compliant (so Facebook will approve them as a destination for your Ads) and likely to convert. A clear headline. In the most basic terms, you should have something ... View Post

When you are running Ads on Facebook, the first thing you need to be clear on what you do or what you are selling - what is your BIG Offer that your Ads are going to be leading people towards?  Once you have that in mind, you need to take a step back and think about things that you can give away for free, in order to build your list (which will allow you to nurture prospects into paying ... View Post

Hosting Facebook contests is popular among business Pages. Businesses use contests as a strategy to increase likes or engagement.  There is a danger associated with this strategy that many don’t realize exists.  Facebook has guidelines within their Terms of Service regarding how to run contests.  If your business is not following these guidelines, your Page is at risk of being disabled.  What this ... View Post

With over 2 Billion users and 50 million businesses represented, Facebook is a social media platform that is simply too big to ignore. Having a strong social media presence is essential for digital marketing success. Because organic (unpaid) reach on Facebook has declined over the past years, it’s becoming more important to allocate a portion of your marketing budget towards Facebook Ads. As a ... View Post