[Episode 102] Facebook Lookalike Audiences are my favorite way to target a cold prospecting audience. Now, a couple weeks ago, we talked about building "cold" prospecting audiences from Facebook's internal targeting options... and that's great if you don't have any strong custom audiences. But, if you DO have strong custom audiences - like those that we talked about last week - then you definitely ... View Post
Asking Permission From Our Kids
[Episode #101] I became the FamilyPreneur because I am truly passionate about encouraging other entrepreneurs to be able to invest in their families and their businesses in a way which doesn’t sacrifice either. So it just makes sense to use my kids in my marketing and branding. It’s been fun to include them and, at this point, they love it! But what's okay to share and what's not? How much is too ... View Post
Raising Young Creators with Yong Pratt
She helps kids of all ages share their voices and make a bigger impact using the technology they already have at their fingertips. She’s shifting the paradigm from consumption time on devices into creation time by equipping kids with real-world skills (like podcasting) so they can share their stories, learn to serve others, and fund their adventures in the process. I’m excited to be hosting the ... View Post
Targeting Facebook Warm Audiences: Inclusionary and Exclusionary Uses
[Episode #99] Let's talk about remarketing to an audience of people who already know, like, and/or trust you. You may want to do this if you have a new offer to share with your existing audience, or if you want to offer an alternative ad to an audience of people who did not opt in for something on the first attempt. You can also use these audiences to exclude people from seeing your ads if they've ... View Post
State Testing in School & Redefining “Failure”
[Episode 98] Failure. It’s an experience that I've had to wrestle with a lot in my life and therefore something that I have reflected on a lot over the years. Yet the most recent encounter I had with it was with my family last week. I was saying goodbye to my girls as they were headed off to school and my 11-year-old daughter looked back at me, absolutely depleted. When I inquired why she ... View Post
Launching a Physical Product with 12-year-old, Gabby Goodwin
Today's guest was named a 2015 South Carolina Young Entrepreneur of the Year (the youngest to ever receive this award) and the 2018 Black Enterprise Teenpreneur of the Year. She has received national press coverage through television shows like The Real and The Today Show, and publications like the Washington Post, Essence.com, and Madamnoire. Alongside her mom, Rozalynn, she has solved the ... View Post
Understanding Cold Audience Prospecting on Facebook
[Episode #96] There are two major categories of audiences that we talk about all the time on Facebook: cold audiences are people who don't know you, and warm audiences are people who do. Some people also talk about hot audiences - who are super engaged and likely more ready to do business with you. Cold audiences can also be called prospecting audiences because you're trying to find new people, ... View Post
Easter Bunny Pictures and Calendar Productivity
[Episode 95] With Easter around the corner, I am always curious to know; what are your family traditions? For our family, one of our traditions is to get the kids all dolled up in their best, but hardly ever coordinating outfits and get a picture taken with the Easter bunny at the mall. Does anyone else still do this? I’m not sure why I asked because the lines on the weekends speak for ... View Post
The Importance of Kids Soul Speak with Dani Henderson
Today we're joined by a passionate advocate for youth all over the world. Her first book, “Kids of Divorce,” includes eleven short stories told from youth across the planet, sharing their soul experiences of their parents’ divorce, and gifting their wisdom to other families going through it. Other books in progress include, “The African American Kid” and “Kids of Religion.” PLUS she is currently ... View Post
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