Today's guest helps female entrepreneurs with social media strategy to get their clients engaged and ready to buy. In her spare time she loves baking cookies, and spending time with her husband and their two kids. Let me introduce you to the co-founder of Hugg Media Group LLC, Ashley Hugg... In This Episode You'll ... View Post
7 Business Tools To Increase Productivity
You’ve got to love technology. We live in a day and age full of tools and software that make running an online business so much easier than it was just 10 years ago. Here are a few different types of tools that can help you get things done faster and spend less time at your desk. Tools To Help You Get More Done In Less Time Let’s start with a couple of tools that help you get more done in ... View Post
A Roadmap To Learning From Unsubscribe Rates
Another metric that is very important to track is unsubscribe rates. One thing to understand about unsubscribes is that they are part of having an email list. People are going to unsubscribe. That’s normal. Don’t ever think that just because people unsubscribe from your list that you shouldn’t keep emailing. You’ll have people unsubscribe for a variety of reasons but the only time you should care ... View Post
4 Step Formula for Setting Blog Sponsorship Rates
Setting your advertising and sponsored posts rates can be one of the most confusing aspects of blogging. For many, the process elicits a great deal of anxiety and self-doubt, as well. This can be true for brand new bloggers and experienced pros alike. Determining a set rate for your work is intimidating. You don’t want to charge too little and sell yourself short. On the other hand, going with a ... View Post
Facebook Ad Split Testing: Multiple Creatives
I spend a lot of time in Facebook Groups and I often see people asking for help choosing an image for their Facebook Ads. They have designed 2-4 images, and ask the group to vote on the best one... the problem is... in many cases, the people in that group is NOT your target market. The good news is, Facebook allows you to quickly and easily test multiple creatives with your exact target market - ... View Post
Planning Your Business Legacy and a Possible Exit Strategy
As you are setting up your business, there are many things to consider. One thing that is an important consideration is an exit strategy. Do you want to pass on your business to your kids? Do you want them to work with you in the business? Do you want to sell it when you’re ready to retire? Maybe you can envision building the business up and then selling it as an amazing windfall? You can ... View Post
5 Strategies For Marketing to Existing Customers
We’ve discussed previously that selling to an existing customer is a lot easier and less expensive than acquiring a new customer. While you do want to keep adding new customers to your customer list, understanding the costs will make you realize that you must also spend time marketing to your existing customers on a regular basis. The more you can increase the lifetime earnings from each customer ... View Post
5 Must-Have Graphic Design Elements for Your Blog
While there are tons of creative ways to use blog graphics, there are some that are more essential to your success than others. Customized images can serve many purposes in efficient ways, and the importance of using them can’t be understated. Creating templates to use in branding, titling and promotion doesn’t need to be overly complicated, though. To lessen your overwhelm, let’s break things ... View Post
Stop Wasting Money With Traffic Campaigns: Optimize for Landing Page Views
When we talk about creating a Sales Funnel (strategy) with our Facebook Ads, it generally looks something like: Awareness/Video Views or Engagement ⬇️ Consideration/Traffic ⬇️ Conversion/Conversion Sometimes you can skip over the Awareness Ads and just go to the Traffic and Conversion Ads. Another funnel example might look like this: Prospecting/Traffic ⬇️ Retargeting/Conversion In ... View Post
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