With over 2 Billion users and 50 million businesses represented, Facebook is a social media platform that is simply too big to ignore. Having a strong social media presence is essential for digital marketing success. Because organic (unpaid) reach on Facebook has declined over the past years, it’s becoming more important to allocate a portion of your marketing budget towards Facebook Ads. As a ... View Post
Starting a Mom Blog vs. Macaroni Kid vs. HulaFrog
I believe that the best business idea for a mom is one that allows her to involve her children. By involving your children in your business, you will not only find a unique work-life balance, but you will be influencing your children to adopt an entrepreneurial mindset, which is truly invaluable. One way to build a business along slide your children is become a digital influencer (a.k.a. a mom ... View Post
Facebook-Focused Book Review: Start With Why By Simon Sinek
When I discovered Simon Sinek’s book, Starts with Why - my mind instantly turned to my children and their deeply rooted inquisitive spirit. It’s human nature to be drawn to discovering the meaning behind… well… everything! And our lives quite literally start with (asking) why! Did you know that the average 4 year old asks 390 questions per day - which averages out to one question every 1 ... View Post
The Best Social Media for Your Business
Internet users continue to spend more time on social media sites than anywhere else online, and when it comes to mobile app usage, social media apps are used more often than any other apps. With accessibility through Desktop or Mobile – Social Media is an asset that can not be ignored. But what are the best social media platforms for your business? And what exactly should your business be ... View Post
My #1 Tool for Simplifying Social Media Strategy!
If you join a gym, but don't learn how to use the equipment, never join a class, and don't stick to a schedule and/or go regularly - you'll never see results - Right?! The same is true for social media. Social media requires ongoing nurturing and attention to maintain and grow a strong presence. It's easy to get overwhelmed with everything we need to do in order to maintain an effective social ... View Post
10+ Stats Proving Marketing to Moms Matters for Your Business
As a mom myself, it’s no surprise to me that American moms control 85% of household spending (Source: Forbes). Marketing to moms is a powerful strategy that is statistically backed by a variety of studies. It’s essential for businesses to understand that it’s not just the obvious pregnancy related items, baby items, and toys that need to be marketed to moms. In fact, anything that a family would ... View Post
It’s Not Optional. Your Business Needs a Facebook Business Page
Facebook has nearly 2.1 billion monthly active users (Source: Facebook). What this means is that, without a doubt, your ideal clients AND your competition are on Facebook. If you are choosing not to promote to your ideal clients on Facebook, then someone else will. Having a website and an email list is no longer enough to effectively engage with your target audiences. People like doing ... View Post
