Whether you're writing for a blog, emails, or social media – it’s tempting when you write content for your audience to speak to them as a crowd. But the truth is, this is a big mistake. When you address a crowd, you’re trying to include everyone, and that can make crafting the words problematic. It’s difficult to please everyone and when you try, you dilute your message to the point that no one really knows who you’re talking to, what you’re saying, or what you mean by it.
One Person, Not the Crowd
Don’t address them as one big crowd. Instead, shift your focus and picture to one reader at a time. It helps to create a customer avatar. An avatar is a visual and textual depiction of your ideal customer that you can look to each time you’re creating products, sales messages, and information for them.
Individuals Over the Group
Reach out to people either individually or in a way that feels like you’re speaking just to them. When you can narrow down your message to just the one person you really want to work with, and picture them in your mind going forward, it’s going to be so much easier to do everything in your business.
Get Your Mindset Right
As you move forward, it’s important that you fully develop this mindset. When you fully develop the mindset that focuses on your audience of one, your customer of one, that one true and ideal client that you want to work with, you’ll stay more focused, keep your messages simple and friendly, and you’ll finally stop trying to be everything to everyone who could possibly be a customer. You will finally be just the right person for the right customer at the right time.
It’s Going to be OK
I know it may seem frightening right now. You may believe that by narrowing your audience down too much, you’ll miss out on sales. But, you really won’t. Rather, by focusing on talking to one customer at a time, you’ll bring more people to you that are ready for what you’re offering. You won’t have to convince people, cajole people, or fight for people to pay attention to you anymore. You’ll be just the right person for your ideal customer, offering the right product for them, and that’s all you need.
If you really want to explode your traffic, get more newsletter signups, and make more sales, this is the way to go.
This is the one thing that you must learn about marketing to ensure your success today and your continued success tomorrow – regardless of what is happening to the economy. Even technological changes can’t stop you if you are focused on your customer of one in everything you do, because you’ll be ahead of the curve with your ear to the ground paying attention to the needs of that customer more than anyone else. You got this!
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