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- Tell us about your family.
- She was a self-diagnosed creative, multi-passionate entrepreneur in college and got an email from Disney for an internship and she applied.
- On her first day of training, there was a super annoying guy in her group who she ended up dating and marrying.
- They dated for a year and a half long-distance and then she moved to Michigan.
- They got engaged and married at Disney.
- Now they live in Michigan, and they have two kids Ella and Finn.
- What are you doing now?
- After they left Disney she signed up to be an independent travel agent.
- They’re pivoting into a different direction to launch their own agency.
- They still take lots of trips to Disney, her daughter is two and she’s been to Disney World four times and Disneyland once.
- What is the ideal age to take your kids to Disney?
- All children should be able to go before they’re five.
- The extra magic disappears the older kids get.
- Whenever Disney is in the budget and you’re ready, take the trip.
- How did you pivot into social media?
- In college, she was bouncing between hospitality and marketing as a major.
- She launched her own event planning business about five years ago.
- She has an obsession with marketing and loves that you can leverage platforms without spending a ton of money.
- She’s spent the last year helping people understand the mindset you need for social media marketing.
- Is there ever a reason you should have more than one Instagram account?
- There is not one answer that will fit everyone’s business.
- If you’re a personal brand that has multiple very different topics you write about, you can create separate accounts for each.
- They have different accounts for Disney vacations vs. Caribbean vacations.
- You have to find what works for you and your business.
- One of the #1 things about Instagram is consistency.
- Should we be using templated things to make it look pretty and cool?
- Shelbi’s account has a preset filter on every picture to make the page look the same.
- Some people use a strategy that uses a quote, a picture, a quote, a picture.
- It needs to show your personality and be on brand, you have five seconds to grab their attention.
- Talk to us about hashtags.
- You should 100% use all 30 hashtags so you can be targeted.
- 5-10 can be hashtags that describe you and your business.
- 5-10 can be about the post itself.
- 5-10 can be what your ideal follower or client could be searching for.
- You also use hashtags for engagement.
- Click on a hashtag you used and it will show you the top and most recent hashtags on the page.
- Go to most recent and like or comment on the top posts on the page.
- Engaging with them will help attract them to your page.
- When you comment on stranger accounts, don’t ask them to come to your account.
- Don’t delete the robot comments because it still boosts you on Instagram.
- Do hashtags go in the post or in the comments?
- It doesn’t matter, the Instagram algorithm doesn’t read it differently and it looks cleaner in the comments.
- What’s your #1 piece of advice for a parent in entrepreneurship?
- The biggest struggle is to let go of the parent guilt.
- When you’re with your children, that’s your dedicated time with them, when you’re working that’s your dedicated time to work.
Meet Shelbi Moore
Shelbi is a self proclaimed multi-passionate entrepreneur and mom to Two under Two. In 2011 shelbi met her husband while working at Walt Disney World they bonded over their love for entrepreneurship and all things Disney. Shortly after they launched their Travel Planning Agency where they help families plan magical vacations to Disney Destinations all over the world. Shelbi has also successfully launched an Event Planning Business, wrote a vacation planning guidebook, and now coaches business owners and influencers on how to use Instagram to grow their business!
Find Shelbi Moore
You know when there's something on your to-do list – that big, juicy goal – that’s SO BIG it might feel impossible, stress you out, or you're afraid you don’t have what it takes to pull it off? So you put it off instead. Today's guest works with you to map out your vision and guide you through the process so you stay out of overwhelm and in action – confident, on top of your game and wondering – WHAT ELSE IS POSSIBLE? She's a mom to 18 (!) a published author, podcaster, public speaker, minimalist, healthy life enthusiast, wannabe YouTuber, enjoys trading Bitcoin and cryptocurrency and is jonesing to do more traveling. If you haven't already, go back and give last week's episode with Jenn Taylor a listen!
Marta is a triplet mom, health & success coach, and a host of the Mom Does It All podcast. She was born in Brazil and lived there her whole life until marrying an American and moving to the US. She has a background in teaching, translating and tutoring and is now helping moms prioritize their physical and mental health as well as grow their business stress-free, by following their passion and joy! Don't miss this episode – subscribe to the podcast today!
About The Host
Meg Brunson has been marketing to moms for nearly a decade. After leaving her corporate job at Facebook in 2017 to be a more present mom to her 4 daughters, she founded EIEIO Marketing; a digital marketing agency focused on Facebook Marketing for family-first businesses.
Through highly targeted, results-driven, Facebook Ads she's delivered results for her clients that include: doubling their lead volume, generating 62% more sales than the in-house team, attaining a 16x return on ad spend, and reducing the cost per lead by 99%!
After helping her daughter launch her first business, Storytime With Kiki, at the age of 10, Meg began hosting the FamilyPreneur Podcast: an interview-style podcast for parent entrepreneurs, raising entrepreneurial children.