Everyone claims to hate selling. Even salespeople. But what if I told you that everyone in any business or job anywhere sometimes must engage in selling. You must sell your products, your services, and yourself to ever get ahead in the world. That’s just the way things are. The good news is that you don’t have to sell yourself out to start selling professionally right now.
1 – Know Your Stuff
Keep studying your audience, the problems you solve, your solutions, and your industry. Every single day, you want to increase your knowledge in these areas. The more you know, the less anxious you’re going to feel stating what you know when questions come in. Plus, when you insist on dealing with facts instead of opinions, you just feel better from the first moment.
2 – Be Patient
If you’ve built out your sales and marketing funnel and are doing what it takes to drive traffic to your landing pages, build your email list, and grow your brand, the fact is sales will happen. You’ve studied your audience, you’ve developed products and content based on the knowledge you’ve gained so now you can truly just keep moving forward and know that sales will happen.
3 – Control Your Own Story
Don’t give over control of your own story. When it comes to building your branding, sharing your work, and commenting on important topics of the day based on your viewpoints (which are based on facts), you can be confident that what you share is good information that your audience wants and needs.
4 – Ask Questions
One way to sell to people is to ask them questions that are open-ended and require them to give thoughtful answers. You’ll first want to frame things in a way that the answer is related to the question and your niche, but after that when you ask the questions, their own answers will help lead them toward your products and services.
5 – Make Offers
Don’t stop making offers. Offers are direct selling, but there is nothing close to selling out to offer your own audience your offers. The more offers you make, the more conversions you’ll make, but you have to keep making offers every single day to really make a difference. Let your sales pages speak for themselves along with your service or product.
At some point, if you really want to be successful, you’ll need to understand and believe deep in your heart that what you are doing is a good thing. What you do is solve a problem for someone who badly needs their problem solved. If you weren’t there, they might never trust someone else enough to follow their advice. Because of that, if it’s not you, will it be someone else or no one? When you realize that by not selling, you’re being selfish hiding what you have to offer, you’ll get much bolder at doing it and realize you have no reason to sell out.
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