Meg Brunson

Marketing & entrepreneurship with a former Facebook employee, redefining FamilyPreneur "balance" by involving kids in business.

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Planning Business Events & Reflective Discussions with Robin Walker

February 6, 2019

[Episode #70] Today's guest is a wife and mom of three teens, living the work-at-home life in the midwest. She supports female business owners through coaching, workshops, and in person events like the Lakeside Conference. Today we're joined by Robin Walker.

Sponsored By: Ready? Set… Ad!

When I left my job at Facebook I knew that I wanted to continue helping parents figure out how to leverage Facebook Ads to build their businesses so that they could build a life with the freedom and flexibility to be the parents that they wanted to be to their kids – just like I did. For a long time I resisted creating a digital course because I love working with people 1:1… but, then I realized that my resistance to a course was actually limiting the impact I could have. With a course, I will be able to help exponentially more people than I would ever be able to help 1:1 and today I am so excited to announce that this episode is brought to you by my digital course: Ready? Set… Ad! The course just opened for enrollment this week (at the end of January 2019!) and when you enroll you’re going to learn everything you need to know to run Facebook Ads that consistently put your message in front of the people who want and need your product – and most importantly that you’re making money! Visit ReadySetAd.com to learn more – but don’t delay, we’re closing the doors again soon – next week actually!

Robin shares how she made the pivot in her career.

  • Robin is a teacher turned stay at home mom and entrepreneur after getting the “itch” and recognizing the need for supplemental income.
  • Robin started with a business for continuing education for preschools but it became harder to fit this work life into baby and toddler schedules.
  • She transitioned to business coaching when her strengths were not being used in the best way and she was wasting time and energy
  • Having kids in school didn’t free up as much time as she had thought it would because of juggling the responsibilities of school and home.
“I would have put some more boundaries and expectations in place so that our whole family was on the same page.” ~Robin Walker, FamilyPreneur Podcast episode #70 Click To Tweet

Robin reflects on how she would have done it differently in the early years.

  • Establishing good boundaries around your business helps avoid miscommunication and avoid disappointment.
“I love planning. I love the big vision, I love the action steps, being strategic so that in the same sense you’re not wasting your time doing all these activities that aren’t actually growing your business.” ~Robin Walker,… Click To Tweet

Robin shares how her own entrepreneurial  journey has impacted the future for her teens.

  • It has helped them recognize that they are not limited to traditional careers.  
  • It’s important to help kids to identify if their personalities and strengths are a good match for the entrepreneurial life.
  • It also offers you the challenge of making more income when you need it.
  • She is able to help her kids identify what careers allow room for growth and a pivot as they grow and change as individuals.
“I think this has shown them that if what you want doesn’t exist, you can create it. ~Robin Walker, FamilyPreneur Podcast episode #70 Click To Tweet

Robin talks about the Lakeside Conference and offers some tips for planning your own business event.

  • Lakeside summit is a two day event geared towards female entrepreneurs to help them fill a gap in their business and help them grow and network.
  • It all grew out of a personal desire to have a local support network as an entrepreneur.

 


Meet Robin Walker

Robin Walker supports female business owners through coaching, workshops, and in person events like the Lakeside Conference. Robin is a wife and mom of three teens, living the work-at-home life in the midwest.

Find Robin Walker

Website
Facebook Page
Instagram



About The Host

Meg Brunson has been marketing to moms for nearly a decade. After leaving her corporate job at Facebook in 2017 to be a more present mom to her 4 daughters, she founded EIEIO Marketing; a digital marketing agency focused on Facebook Marketing for family-first businesses.

Through highly targeted, results-driven, Facebook Ads she's delivered results for her clients that include: doubling their lead volume, generating 62% more sales than the in-house team, attaining a 16x return on ad spend, and reducing the cost per lead by 99%!

After helping her daughter launch her first business, Storytime With Kiki, at the age of 10, Meg began hosting the FamilyPreneur Podcast: an interview-style podcast for parent entrepreneurs, raising entrepreneurial children.

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Hi, I’m Meg!

I live in an RV – traveling the US – with my husband and our four daughters. I am a former Facebook employee and the founder of EIEIO Marketing (a digital marketing agency).

My kids are very involved in my business(es), and even starting businesses of their own.

I’m on a mission to support other parent entrepreneurs seeking to not only balance work & family – but combine them!

My Children’s Book is Now Available!

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Instagram post 2127741109681388777_2903531453 I remember when I was leaving Facebook to start my own business, I got a LOT of advice from well-meaning people - how I could set myself up for success... which really was how I could make my digital presence "fit" the current status quo... .
But, it was not me.
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Once I scrapped those ideas and went back to building a business that was ME - even if it was not "normal" - my business REALLY took off and I started attracting the clients I actually wanted to attract.
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Moral of the story: Remember what makes you unique and let that shine through your marketing and social media presence!
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Don't get too caught up in trying to be like everyone else - you want to stand out, not blend in!
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If you want to uplevel your marketing strategy, check out the links in my bio - I have a ton of resources and ways that we can work together.
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#growthmindset #socialmediamom #ohmamamoment #ohheymama #FacebookAds #momcommunity #soulpreneur #bossmom #mompreneurs #momprenuer #mombosslife #stopdropandmom #workfromhomemom #kidpreneur #femaleentrepreneurs #femalefounders #facebookmarketingtraining #momhustle #wahmlife #socialmediamarketingtips #womenentrepreneur #SavvyBusinessOwner #unitedinmotherhood #facebookmarketing #entrepreneurspirit #womenwholead #podcastlove #podcastmom #facebookmarketingtips #familypreneur
Instagram post 2124214222830555661_2903531453 I'll tell ya what - I love being on stage. I totally get nervous as all hell - but I do love it. I love being able to teach and share my knowledge and experiences. I love impacting as many people at once as possible. That's why I am drawn to the stage, and why I love podcasting, too.
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#growthmindset #socialmediamom #ohmamamoment #ohheymama #FacebookAds #momcommunity #soulpreneur #bossmom #mompreneurs #momprenuer #mombosslife #stopdropandmom #workfromhomemom #kidpreneur  #femaleentrepreneurs #femalefounders #facebookmarketingtraining #momhustle #wahmlife #socialmediamarketingtips #womenentrepreneur  #SavvyBusinessOwner #unitedinmotherhood #facebookmarketing #entrepreneurspirit #womenwholead #podcastlove #podcastmom #facebookmarketingtips #familypreneur
Instagram post 2122065430927222709_2903531453 Hanging out with @serioustakepro at a recent event! Talking about the power of storytelling and video! Great lesson for entrepreneurs of ALL ages! <3
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#mastermind #socialmediamom #ohmamamoment #ohheymama #instamamagang #momcommunity #soulpreneur #bossmom #mompreneurs #momprenuer #mombosslife #facebookmarketingtraining #workfromhomemom #kidpreneur  #femaleentrepreneurs #femalefounders #createyourlife #momhustle #facebookmarketing #socialmediamarketingtips #womenentrepreneur  #SavvyBusinessOwner #facebookmarketingtips #womenwithambition #entrepreneurspirit #womenwholead #podcastlove #podcastmom #facebookmarketingstrategies #familypreneur
Instagram post 2121587402704457580_2903531453 Image for post 2121587402704457580_2903531453
Instagram post 2121500560462219439_2903531453 The goals of social media marketing cannot be just to gain likes, fans, and shares.
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These things are not ends, but means to an end.
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Social media marketing is far more than an online popularity contest, and the better business owners understand that, the better they can use it for their companies.
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#growthmindset #socialmediamom #FacebookMarketing #bossmom #mompreneurs #momprenuer #mombosslife #workfromhomemom #femaleentrepreneurs #femalefounders #createyourlife #momhustle #wahmlife #socialmediamarketingtips #womenentrepreneur #SavvyBusinessOwner #WomenWhoHustle #womenwithambition #entrepreneurspirit #womenwholead #podcastlove #podcastmom #podcastaddict #familypreneur #FacebookAds #unitedinmotherhood #FacebookAds #kidpreneur #FacebookStrategy #facebookmarketingtraining
Instagram post 2121301937309006170_2903531453 There are 7 things that you need to assemble and understand before spending $1 on Facebook Ads (or, before you spend another $1)!
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ONE of those things is your OFFER!
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First, you need to be clear on what you do or what you are selling - what is your BIG Offer that your Ads are going to be leading people towards?
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Once you have that in mind, you need to take a step back and think about things that you can give away for free...
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I recommend brainstorming a list of ideas - aim for 3-5 solid ideas.
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This could be a sample/preview/digital copy of what you sell.
It could be a coupon or incentive.
Maybe it’s a tool or process that will prepare your audience for your product or service.
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Often times these offers are a free PDF or video - most importantly, it should be something that provides instant value to prospective clients - it should be quick, simple, and solve ONE problem.
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Want to learn about the other 6 things you need? And how they all fit together to form the foundation of successful Facebook Ads?!
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--> CLICK the LINK in my BIO and download the Better Ads Blueprint from my collection of FREE STUFF! <--
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#growthmindset #socialmediamom #ohmamamoment #ohheymama #FacebookAds #momcommunity #soulpreneur #bossmom #mompreneurs #momprenuer #mombosslife #stopdropandmom #workfromhomemom #kidpreneur  #femaleentrepreneurs #femalefounders #facebookmarketingtraining #momhustle #wahmlife #socialmediamarketingtips #womenentrepreneur  #SavvyBusinessOwner #unitedinmotherhood #facebookmarketing #entrepreneurspirit #womenwholead #podcastlove #podcastmom #facebookmarketingtips #familypreneur
Instagram post 2120637954130245410_2903531453 I am so grateful that I had the opportunity to speak at the @womensbusinessworkshop - it's an amazing collection of #femaleentrepreneurs all focused on lifting each other up.
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The speakers were amazing (if I do say so myself, lol) and the attendees were JUST AS AMAZING.
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Do you attend conferences regularly?  What are your favorites?
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(and I do recommend you check out the Women's Business Workshop in Lake Geneva, Wisconsin!)
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#mastermind #socialmediamom #ohmamamoment #ohheymama #FacebookAds #momcommunity #soulpreneur #bossmom #mompreneurs #momprenuer #mombosslife #facebookmarketingtraining #workfromhomemom #kidpreneur  #femalefounders #createyourlife #momhustle #facebookmarketing #socialmediamarketingtips #womenentrepreneur  #SavvyBusinessOwner #facebookmarketingtips #womenwithambition #entrepreneurspirit #womenwholead #podcastlove #podcastmom #facebookmarketingstrategies #familypreneur

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