Today is the first part in a two part series about social media. Today we’ll focus on using social media to promote our blog and individual blog posts. I’ve mapped out a simple 5 step process for you that you can follow on a daily or weekly basis.
Step One – Identify Where Your Target Audience Hangs Out Already
The first thing you need to do is figure out where your target market hangs out on social media sites. Yes, most of us have a Facebook account, but it’s not the best social media platform for every single niche. Do your research and come up with a short list of platforms where you want to focus your efforts.
Step Two – Establish a Presence and Learn the Ropes
Then get active there and start making friends. Figure out the social media platform and pay attention to what other content creators are doing that seems to be working. Things always change on social media so this will be an ongoing thing. Start learning and start making connections with your target market.
Step Three – Tailor Your Posts and Your Images to These Social Media Platforms
Figure out how to best present your content. What images should you use, should they have text on them and what sizes work best? Find that out and start tailoring your content to those specs. Try different approaches and see what works best for you, your blog, and your niche.
Step Four – Promote and Interact
With all the prep work done it’s time to start promoting your content. Aim for a mix of interaction, sharing other people’s content, and of course sharing your own. Mix it up and don’t just toot your own horn all the time for best results.
Step Five – Grow, Rinse, and Repeat
As you spend more time on each social media platform and interact with other users you reach will start to grow. Keep it up and spend a little time each week connecting with new people in your target market. Keep growing and of course rinse and repeat on an ongoing basis so your content is continually promoted.
Every few months re-evaluate what you’re doing and see what’s getting you the best results. Do more of that and try new tactics, techniques, and social media platforms as you come across them.
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