Facebook recently announced changes to the way that Facebook Pixel will be tracking data – a shift from third-party cookies to first-party cookies. Of course, the Facebook platform changes frequently, and this change rightfully so caused a lot of marketers to worry. In this video I explain what this update REALLY means for marketers and business owners, and what (if anything) you need to do in light of these changes.
Read the information provided by Facebook HERE.
Need to install Pixel on your website? Learn more at MegBrunson.com/Pixel.
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Meg Brunson has been marketing to moms for nearly a decade. After leaving her corporate job at Facebook in 2017 to be a more present mom to her 4 daughters, she founded EIEIO Marketing; a digital marketing agency focused on Facebook Marketing for family-first businesses.
Through highly targeted, results-driven, Facebook Ads she's delivered results for her clients that include: doubling their lead volume, generating 62% more sales than the in-house team, attaining a 16x return on ad spend, and reducing the cost per lead by 99%!
After helping her daughter launch her first business, Storytime With Kiki, at the age of 10, Meg began hosting the FamilyPreneur Podcast: an interview-style podcast for parent entrepreneurs, raising entrepreneurial children.