- From an analytical standpoint it's important to understand what sets Facebook Pixel tracking apart from Google Tracking
- Google tracks using cookies – limited to tracking based on the last-click (where people were immediately before clicking over to your website).
- Facebook tracks using Facebook profiles – extending across devices, anywhere you are signed into your Facebook profile… and with an attribution of up to 28-days. Above and beyond what Google has the capability to track.
- Having conversion tracking set up can be SUPER informative, if your final offer differs from your current ads optimization goal. Either Standard Events or Custom Conversions will do.
- You want to have tracking set up for the things you are optimizing for now – and anything you may be optimizing for in the future.
- I always encourage tracking each step in the customer journey (or sales funnel) for your specific website/offer.
- With the 28-day attribution period, it means you may sign in to Ads Manager 4 weeks after your ad stopped running, and you may see more conversions. You can also use this attribution period to your benefit to see how many of those people took further actions, like purchasing a product at the end of an email sequence. And those stats can totally alter the conclusions you draw from your ads.
- A mistake I see often: You test multiple variables to see which gets you the lowest lead. This strategy is good at it's core, but the issue is that many people pass judgement too soon. Listen to the podcast episode for a full breakdown on why this matters for your business, and how to know WHEN and HOW to judge efficiently.
Discover how to customize your columns within Facebook Ads Manager so that you can see the stats that you want to see quickly, easily, and efficiently:
Download the Quarterly Campaign Planner to work through all 7 elements of a profitable Facebook Ad Campaign AND build your strategy for the next 3 months!
Get a little extra guidance:
Visit ReadySetAd.com to learn about the self-paced course and mentorship opportunities available so that you can build your business through building Facebook Ads that convert without spending hours fumbling around Ads Manager!
Meg Brunson has been marketing to moms for nearly a decade. After leaving her corporate job at Facebook in 2017 to be a more present mom to her 4 daughters, she founded EIEIO Marketing; a digital marketing agency focused on Facebook Marketing for family-first businesses.
Through highly targeted, results-driven, Facebook Ads she's delivered results for her clients that include: doubling their lead volume, generating 62% more sales than the in-house team, attaining a 16x return on ad spend, and reducing the cost per lead by 99%!
After helping her daughter launch her first business, Storytime With Kiki, at the age of 10, Meg began hosting the FamilyPreneur Podcast: an interview-style podcast for parent entrepreneurs, raising entrepreneurial children.