When you are running Ads on Facebook, the first thing you need to be clear on what you do or what you are selling – what is your BIG Offer that your Ads are going to be leading people towards? Once you have that in mind, you need to take a step back and think about things that you can give away for free, in order to build your list (which will allow you to nurture prospects into paying customers/clients) – this opt-in offer is an essential first step for profitable Facebook Ad Campaigns!
I recommend brainstorming a list of ideas – aim for 3-5 solid ideas. This could be a sample/preview/digital copy of what you sell. It could be a coupon or incentive. Maybe it’s a tool or process that will prepare your audience for your product or service. Often times these offers are a free PDF or video – most importantly, it should be something that provides instant value to prospective clients – it should be quick, simple, and solve ONE problem.
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