One of the most important lessons I learned by joining my local chamber of commerce, was that you don't attend networking events to gain clients… you attend to find referral partners… and the same is true of Facebook. Referral partners are of a much higher value because they can mean way more business than you'd ever earn on your own – word of mouth IS the most effective marketing, after-all. SO, first, I challenge you to shift your perspective when you are sending or accepting friend requests… you're not looking for clients – you're looking for referrals. But, don't be pushy… as I will share, building authentic relationships will lead to those highly valuable referrals! Now, let's dive into some tips for optimizing your Personal Profile for networking, plus some best practices and things to avoid!
- People do business with people they like
- Build relationships
- Be personable
- Share a little about what you do
- DON'T DO THESE THINGS
- PM people about your opportunity
- Request that people Like your business page the instant that they accept your friend request (I do this monthly)
- Expect ANYTHING from your new friends.
- we are all busy people – we are all in different places – we all use FB differently — if someone does not reciprocate your wave, or message, or post… don't take it personally.
- Optimize your Personal Profile for networking
- Profile pic – YOU
- Header – anything else
- Business Links – jobs vs. “manages PAGE”
- Featured Photo
Remember, it is against Facebook's terms of service to use your personal profile in place of a business page, but as an entrepreneur, business IS a part of us. So, sprinkle your business into your personal content lightly, while focusing more heavily on building relationships. The hard sales tactics will push far more people away than they will ever attract people to you… but when you build authentic relationships and deliver value where it's requested, you will find your network increasing in quantity AND quality.
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Meg Brunson has been marketing to moms for nearly a decade. After leaving her corporate job at Facebook in 2017 to be a more present mom to her 4 daughters, she founded EIEIO Marketing; a digital marketing agency focused on Facebook Marketing for family-first businesses.
Through highly targeted, results-driven, Facebook Ads she's delivered results for her clients that include: doubling their lead volume, generating 62% more sales than the in-house team, attaining a 16x return on ad spend, and reducing the cost per lead by 99%!
After helping her daughter launch her first business, Storytime With Kiki, at the age of 10, Meg began hosting the FamilyPreneur Podcast: an interview-style podcast for parent entrepreneurs, raising entrepreneurial children.