Are you ready to take your online business to the next level and watch some explosive growth unfold over the coming months? Great. Before you start to plot and plan what you want to do to make that happen, it’s important to stop and look at where you’re at right now.
You Have To Know Where You’re At Right Now To Measure Growth & Figure Out What You Should Be Working On
Business planning for future success is all about data. You can work most efficiently and spend your time and money most effectively if you know exactly where you are starting from. By recording data, you can start to see what’s working, what isn’t, and what trends are starting to play out. And it all starts with recording where you’re at right now.
Before we take a look at some of the things you want to record, you should decide…
How you want to record this information
- You can write it down by hand in a notebook
- Open up a word document to do it digitally, or
- Use a spreadsheet.
I prefer a spreadsheet because I have the option to have it calculate fun additional information like weekly and monthly averages and even map it all out in graphics to help me get a clearer picture. Now…
What you want to record
To grow you need to expand your reach. That means getting more traffic, but also engaging the people that come to your site by encouraging them to click around and read more. Good things to keep track of are:
- Total visitors
- Unique visitors
- Bounce rate
- Where the traffic is coming from
List / Subscribers
Your next goal is always to get these people on your list. Here you want to track:
- Total number of subscribers
- Conversion rates for each of your opt-in forms and pages
- Open rates for your emails
As you start to collect and review this data regularly, you’ll get a much better picture of your subscribers.
Subscribers are great, customers are better. Start by keeping track of:
- How many total customers you have
- How many purchases per day/week/month
- Other numbers you may want to look at are:
- Total lifetime value of your average customer
- Repeat purchases
- Refund rates.
Income & Expenses
Last but not least, look at your bottom line. This is your typical accounting data. You want to keep track of your income as well as your expenses. With those two sets of numbers, you can easily calculate your overall profit. I find it helpful to look at profit for the month, but track income on a daily basis.
Yes, you can look at most of this data in various different places like Google Analytics, your shopping cart, and your autoresponder service for example, but it’s important to have it all in one place. This makes it much easier to connect the dots and see the relationships between the different sets of numbers.
Now that you have your initial data collection set up, make it a habit to update the numbers regularly so you can see what’s working, what isn’t, and how much you’re growing as you move through the coming months and years.
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Meg Brunson has been marketing to moms for nearly a decade. After leaving her corporate job at Facebook in 2017 to be a more present mom to her 4 daughters, she founded EIEIO Marketing; a digital marketing agency focused on Facebook Marketing for family-first businesses.
Through highly targeted, results-driven, Facebook Ads she's delivered results for her clients that include: doubling their lead volume, generating 62% more sales than the in-house team, attaining a 16x return on ad spend, and reducing the cost per lead by 99%!
After helping her daughter launch her first business, Storytime With Kiki, at the age of 10, Meg began hosting the FamilyPreneur Podcast: an interview-style podcast for parent entrepreneurs, raising entrepreneurial children.