The more offers you make, the more money you’re going to make. It doesn’t matter if you have a big list or a small list, test it out for yourself!
The first thing you need to do is to look at the things you are promoting to choose a couple items to promote to your email list subscribers. Try to set up for sending more emails to your audience that promote a product so that you can earn money. A good rule of thumb is that you want to send out a sales email for every informative email that you send.
However, you can turn all your informative emails into sales emails too. The best thing to do is to send out a promotional email at least every week that asks for a sale, goes to a sales page, provides a solution to a problem, adds value to your audience but also adds value to your bank account. You can email as often as daily but not less than once per week – this is the best way to stay top-of-mind with your subscribers.
The emails that you send can be promotional for your own products and services, or they can promote someone else’s if you’re an affiliate. Using affiliate offers can make it even easier because often you can simply grab content from the creator to cut and paste, tweak, and then send out to your audience fast for super-fast profits.
Your promotional emails can be hard sell, soft sell, in-content offers, or even simply promote your newest blog post with a blurb and a link to your email subscribers, but the important thing is that a money-making offer is presented each day (or as often as possible) so that you can boost your bottom line.
Let’s look at some of the different ideas for sending offers to your email list:
- Soft Sale – When you use the “soft sell” approach in your email messages, you’re simply using careful language to avoid appearing too aggressive to the potential buyer. One way to do this in the email might be to send your subscribers a note about your Saturday afternoon shopping trip and somehow, along with a picture, tie the activity to something you want to tell them about that will help them solve a related problem.
- Hard Sale – This is an email that simply asks for the sale. You might send them to a sales page, but your blurb doesn’t beat around the bush. Your email is basically a sales letter with a strong CTA leading either to the sales page or right to check out with your button.
- In-Content Offers – Any email you send to your audience updating them on what you’re doing, what the industry is doing, what other people are doing, and so forth are good opportunities to include offers that match the content. For example, if you mention software that you really liked using to edit your pictures to your photography email list, linking to the software is a good way to make sales.
- Blog Post Marketing – One thing a lot of creators forget to do is tell their list about their newest content or blog post. You can set up your autoresponder system to automatically tell your audience about the newest blog posts which are going to have a strong CTA as well.
When you are choosing what to send to your audience, the best advice that you can get is to mix it up. Send all types of content and not just one type. At least pick three or four types of content to send and start from there. When you mix it up and send emails often, you train your subscribers to respond to you due to the amazing information and offers you provide to them.
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