1 – Get into Ads Manager (Facebook.com/Manage) – then click on the green “CREATE AD” button.
2 – Select your Objective – for this strategy we'll be selecting TRAFFIC because we're going to drive traffic from Facebook to an off-Facebook site. You can apply other objectives to this strategy, and learn more about the different available objectives within my quarterly campaign planner at MegBrunson.com/plan.
3 – Edit your Placements – at the Ad Set level you will scroll to the Placements section and select to “EDIT PLACEMENTS” and then make strategic decisions about how the ads will be displayed:
- Change from Mobile & Desktop to MOBILE ONLY
- Identify either Apple/iOS or Android (just pick one, we'll set up the other later!)
4 – Link to the URL for the appropriate device – In the Apple/iOS Ad Set, your Ad URL should direct to iTunes, and in the Android Ad Set, your Ad URL should direct to Google Podcasts.
5 – Set Up the 2nd Ad Set – Duplicate the first Ad Set you created and repeat steps 3 & 4 for the other operating system (iOS or Android)
NOTE: When you set up 2 separate Ad Sets, each will have their own budget and you need to add them together to get your total ad spend… OR you can set up Campaign Budget Optimization and allow Facebook to split that one single budget among the 2 Ad Sets.
Download the Quarterly Campaign Planner to work through all 7 elements of a profitable Facebook Ad Campaign AND build your strategy for the next 3 months!
Get a little extra guidance:
Visit ReadySetAd.com to learn about the self-paced course and mentorship opportunities available so that you can build your business through building Facebook Ads that convert without spending hours fumbling around Ads Manager!
Meg Brunson has been marketing to moms for nearly a decade. After leaving her corporate job at Facebook in 2017 to be a more present mom to her 4 daughters, she founded EIEIO Marketing; a digital marketing agency focused on Facebook Marketing for family-first businesses.
Through highly targeted, results-driven, Facebook Ads she's delivered results for her clients that include: doubling their lead volume, generating 62% more sales than the in-house team, attaining a 16x return on ad spend, and reducing the cost per lead by 99%!
After helping her daughter launch her first business, Storytime With Kiki, at the age of 10, Meg began hosting the FamilyPreneur Podcast: an interview-style podcast for parent entrepreneurs, raising entrepreneurial children.