Today's guest is a Marketing Strategist with more than 10 years of experience with nonprofits, agencies, and big corporations. Now she helps small business owners market themselves. She understands the challenges of limited resources and time, and shares her proven methods for visibility and relationship building to get clients and grow your business. Join me in welcoming, the host of the Market Like A Boss podcast, and founder of Vroom Communications… Michelle Vroom!
Michelle's Grandfather sold cider door-to-door during the depression, and then her dad took over the business. She was raised watching her family be entrepreneurial and it showed her what was possible. Before she started her business, she did go the corporate route. Even before she had her first child – she felt the itch of entrepreneurship. As soon as her first son was born, everything changed, and that possibility of entrepreneurship because a reality. Her son was 6 months old when she started her business. She wanted it badly enough and was not willing to wait.
In this episode you'll learn:
- How niched down your business should be – and should you start broadly?
- How do you know when you should start your business?
- Michelle is planning to take a maternity leave in April/May – learn how she's preparing for her business to keep running without her.
- What is the number one step to developing a marketing strategy that will prepare you for building a business that could allow you to do nothing for 8 months and be fine financially?
- How should you handle it if someone wants to hire you, but you don't think they are a “dream client?”
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Meet Michelle
Michelle Vroom is a Marketing Strategist with more than 10 years of experience with nonprofits, agencies, and big corporations. Now she helps small business owners market themselves. She understands the challenges of limited resources and time, and shares her proven methods for visibility and relationship building to get clients and grow your business.