Today's guest helps impact-driven female entrepreneurs to strategically launch new digital products or services in their business. She's a launch marketing strategist, boymom, and Parks and Rec enthusiast. Launching is her jam! You can find her providing actionable strategies to female entrepreneurs in her free Facebook group, The Launch Builder Society for Women in Business. In her free time, she's also the host of Mama, Build Your Empire, a podcast for mom bosses who are growing their business while raising their kids with special needs. Join me in welcoming, Mia Francis-Poulin!
Mia only took one marketing course throughout her undergrad experience, and ended up working in a marketing department after graduation – where she learned a ton about copywriting. Because Mia was the newest and youngest employee, she was tasked with figuring out social media marketing. She dove into learning all she could about digital marketing and built her career from there. When she left the corporate world she leveraged her love of storytelling and making sales to make her entrepreneurial footprint.
In this episode you'll learn all about Launching a Product!
- How much does size matter? How big of an audience do you need to have to launch a product?
- Does it matter where your audience lives? Is a Facebook Group “enough?” Do you NEED an email list?
- The 5 stages of a Successful Launch (did you know people typically miss THREE of these five?!) and what happens in each phase.
- Pre Pre-Launch
- Pre-Launch
- Ramp up (this is what people think about when they think of a launch!)
- Launch
- Post-Launch
- The realistic timeline for launching a product.
- Because the launch process is pretty long – what should you be doing to make money in the meantime?
- When a launch flops – how do you gather feedback from people to identify why it doesn't work?
- I LOVE her strategy and it could be applied to all sorts of market research and list-segmenting strategies!
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Meet Mia
Launching is Mia Francis-Poulin's jam. A launch marketing strategist, boymom, and Parks and Rec enthusiast, Mia helps impact-driven female entrepreneurs to strategically launch new digital products or services in their business. You can find her providing actionable strategies to female entrepreneurs in her free Facebook group, The Launch Builder Society for Women in Business. In her free time, she's also the host of Mama, Build Your Empire, a podcast for mom bosses who are growing their business while raising their kids with special needs.