Self-promotion is something everyone should do if they want to run a successful business and build a brand that is well-known and respected. However, there is a little trick that will make all self-promotions feel better and work better: Make it about them.
Your customers want to know what’s in it for them and that’s really all they care about. If you craft your promotions to focus on the benefits you provide your audience, promotional messages go from a “used car salesman” stereotype to a knowledgeable person who is simply sharing what they know with someone who needs the information.
Here are 5 steps to make effective self-promotion easy peasy!
- Be Yourself – The more you can be who you are without putting on a fake face for the world, the better your promotions will become. Being fake will automatically show and not only turn people off but make you feel wrong too. It’s a lot easier to be who you are when you know what you’re doing is helping people.
- Understand Your USP – When you understand the unique selling point/proposition (USP) that your business offers to your audience, you will be able to differentiate yourself to your audience in a clear way. One way to learn your USP if you’re still not sure is to ask your current satisfied customers to write a testimonial. You may find keys into what makes you different.
- Be Where Your Audience Is – If your audience is on social media platforms, you need to have a profile, too. If your audience goes to live events, you need to go to them, too. If your audience reads blog posts from a particular expert in the niche, you need to guest post there. The trick is to be where your audience is so you can get your information in front of them easily.
- Know Your Audience – You need to know more about them than their demographics. You need to know what values you share as humans. When you know the shared values that exist between you, formulating sales copy and talking to someone about buying becomes that much easier. Speaking directly to them becomes simple and effective.
- Know the Benefits – When you present anything to your audience, focusing on how it benefits them over the features is going to impress. If you’re tempted to mention a feature, remember to frame it with how that feature benefits the user. You don’t provide just the name of the product or service, you provide the results of that product or service. You may be giving them more time, more freedom, better health – something besides the name of the service.
If you want your sales messages to resonate with the people who most need to buy your offers, you need to understand who they are and know the benefits that your product or service offers to them. When you can do that, you’ll do a better job promoting the product or service and yourself because you understand how it truly benefits the users.
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