[Episode #84] The problem with driving traffic to your existing website is that websites are too busy – just look at this one! There are tons of links in the header and footer and more links in the sidebar – there are tons of places for people to get lost exploring. But this is problematic when we're using Facebook Ads to drive traffic to a website because we have a specific plan for what we want them to do. So if you're promoting your podcast, you want to give them a landing page where it is clear exactly what you want them to do – find their preferred podcasting platform and subscribe. The same is true if you are trying to grow your email list – you don't want to give people too many options! You want people to have one clear path to join your list – you don't want them to have too many other links! Driving traffic to a landing page is an effective strategy to drive conversions and build an audience that you can remarket to later!
- 3.5 Degrees' (Facebook) Landing Page
- School of Podcasting's (Dave Jackson) Landing Page
- Master Passive Income's (Dustin Heiner) Landing Page
When you are running Facebook Ads and driving traffic to a website… take a step back and evaluate what your ultimate goal is. Once you have that answer, you need to structure your landing page so that it's the only option people have to take – it's clear and obvious! Ensure you have the Pixel installed – if you don't you should go back to episode #69 and get to work on that as well!
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Meg Brunson has been marketing to moms for nearly a decade. After leaving her corporate job at Facebook in 2017 to be a more present mom to her 4 daughters, she founded EIEIO Marketing; a digital marketing agency focused on Facebook Marketing for family-first businesses.
Through highly targeted, results-driven, Facebook Ads she's delivered results for her clients that include: doubling their lead volume, generating 62% more sales than the in-house team, attaining a 16x return on ad spend, and reducing the cost per lead by 99%!
After helping her daughter launch her first business, Storytime With Kiki, at the age of 10, Meg began hosting the FamilyPreneur Podcast: an interview-style podcast for parent entrepreneurs, raising entrepreneurial children.