I often hear people saying that email is “dead” – and I can understand why it may feel that way since many of us deal with overflowing email inboxes and we delete more mail than we read… but email is only “dead” if the recipient is not interested in what you have to say. So, the answer is not to ignore email – but rather, learn how to use it effectively!
Furthermore, an email list is something that you own. A way that you can communicate with your audience without any third party programs – well, besides an email provider. It's unlike social media, because there is not a way to export your audience data from Facebook or Instagram (or any other platform).
You NEED an email list – and you also need to understand these five keys of email marketing – to ensure deliverability and that the emails are opened and read!
This is a round up post, what that means is each item below is linked to a blog post that I've shared in the past, so click through and read more about any/all of the following 5 keys of email marketing:
- What You Need To Know About Email Deliverability
Following these tips, and keeping an eye on email deliverability in general, will make sure your emails are being read by your subscribers.
- 5 Tips For Crafting Compelling Subject Lines
If you can’t get anyone to open your emails, it really doesn’t matter how good the actual email is. Here are five tips to improve your email subject lines!
- Email Frequency – How Often Should You Email?
Unfortunately, there is no magic email frequency that will work for every business – however these guidelines will help you find the a balanced frequency!
- Keep Them Waiting For More – Using Foreshadowing to Create Anticipation
You can use foreshadowing in your email marketing to improve open rates… The idea is to intrigue readers enough to open the next emails…!
- Use Email to Discover What Your Audience Wants – Then Deliver More Of It!
Effective marketing boils down to finding an audience, figuring out what they want/need and delivering those things – and email is great way to do that!
Pro-tip: Backup your email list monthly. Save it to your hard drive and/or a backup drive so that you always have a version in case something happens to your digital CRM system.
- Stay with me – Every week I share new content related to content creation, business, and marketing. The easiest way not to miss anything is to join my weekly newsletter!
- Connect with a likeminded community – the FamilyPreneur™ Community is a great place to connect with other parents who are building businesses! Request to join, answer a couple easy questions (so we can ensure everyone in the group is legit), and I'll get you approved ASAP!
Meg Brunson has been marketing to moms for nearly a decade. After leaving her corporate job at Facebook in 2017 to be a more present mom to her 4 daughters, she founded EIEIO Marketing; a digital marketing agency focused on Facebook Marketing for family-first businesses.
Through highly targeted, results-driven, Facebook Ads she's delivered results for her clients that include: doubling their lead volume, generating 62% more sales than the in-house team, attaining a 16x return on ad spend, and reducing the cost per lead by 99%!
After helping her daughter launch her first business, Storytime With Kiki, at the age of 10, Meg began hosting the FamilyPreneur Podcast: an interview-style podcast for parent entrepreneurs, raising entrepreneurial children.
In 2019 she took a big leap and moved her family into a 35′ RV so that they could explore the US and live the life she'd always dreamed of: traveling indefinitely and roadschooling the kids! Follow those adventures at @FamilyRoadVentures on Instagram!