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- Talk about the dynamic in your household even though there aren’t kids involved.
- Both she and her husband work from home.
- Her husband was one of the first people who had demonstrated entrepreneurship for him.
- She left corporate and did a two-year stint as an au pair.
- She didn’t know yet what she wanted to do and what skills she had to offer.
- She didn’t know about social media management and online marketing.
- People ask them how they spend so much time together working in the same home office.
- Anywhere you work you have to learn how to engage with people.
- They found a simple way to communicate that was effective and mitigated fights.
- The most challenging part was learning to manage everything and stay focused.
- They went from having separate computers to sharing a computer, then got their own setups in Canada.
- They have each other's best interests at heart.
- How long did it take you to go from South Africa to Scotland?
- They came to Canada about two months ago and are back on their own devices.
- Have you ever shared a client or collaborated on projects?
- They’ve given one another advice, but a lot of people who deal with her husband aren’t ready to take on advanced marketing.
- They’ve collaborated quite a bit on their own businesses.
- Tell us more about your business.
- She started connecting with entrepreneurs on Facebook groups.
- She did some research and came up with a pricing structure, then she started getting clients from referrals.
- She realized a few months in that she really enjoyed Pinterest.
- She decided to niche down to only Pinterest.
- She saw the best results online with Pinterest than any other platform.
- She’s moved from services on Pinterest to a digital product to a program.
- Has focusing down changed how you show up in your business?
- When she first got started she had an hourly rate, it took a lot more time because she had to switch her focus more often.
- She switched from hourly to a package that made her more than just her hourly social media rate.
- When you focus in on something, you can improve that area of your life.
- Niching down actually 10 x'ed her income.
- What type of content is really good for Pinterest?
- You can do written, visual, or audio.
- Any content or services that you have on your site is good for Pinterest.
- Is the best practice that Pins need to be long?
- 2:3 is the ratio.
- Pinterest does updates and tests, so at the beginning of the year they were cutting images off, now they’ve done away with that.
- Are there any best practices with colors and types of images?
- You want to stick with brand colors because you want brand recognition.
- The more people see your content, they’ll easily repin it without even thinking about it.
- If you’re a product-based business, your images should be bright and easy to notice.
- You need to be clear in the image what the post is about.
- Is it best to put text on your image?
- Sometimes, it can be the way that the picture is taken or text over the image.
- If you have a very recognizable product than the image can speak for itself.
- Should you do a/b testing?
- For every piece of content, you should be put out a couple of different pins.
- Some ideal clients will identify with certain images, and others won’t.
- Are promoted pins best for driving traffic, or can you optimize them for conversions?
- Once you add the Pinterest tag, you’ll be able to pick up leads for a variety of events.
- What are the different ways that people can work with you directly?
- She works with clients 1-1 and does monthly management for them.
- She creates the pin images through promotions, promoted pins, etc.
- For people who want to manage their own account but need a strategy she does an audit.
- It’s a two-hour video audit followed by a 90-minute phone call.
- Join her program, The Pinterest Game Plan.
- An 8-module and very detailed course.
- Learn everything from setting up Pinterest to doing your first promoted pin.
- With this, she does 6 weeks of group coaching.
- She works with clients 1-1 and does monthly management for them.
Meet Kathryn Moorhouse
Kathryn Moorhouse is dedicated to helping entrepreneurs grow their businesses using Pinterest! She is the Founder of KathrynMoorhouse.com, and is one of the leading Pinterest experts on Pinterest marketing for business.
Kathryn Moorhouse has become the go-to expert for helping high performing entrepreneurs grow their audience and income using Pinterest. As an entrepreneur herself, she understands the ins and outs of marketing an online business, and her passion for Pinterest has led to an expertise in that niche.
Kathryn Moorhouse is a Pinterest Strategist, marketing addict and obsessive planner with a passion for helping entrepreneurs grow their businesses through strategic marketing with Pinterest. When she's not teaching entrepreneurs the secrets of Pinterest, she's drinking way too much Iced Tea and traveling with her husband.
We welcomed John and Mark X. Cronin, the father and son co-founders of John’s Crazy Socks, a venture inspired by John, a young man with Down syndrome. John’s affinity for crazy socks paired with his love of making people smile made their mission clear: spreading happiness. John’s Crazy Socks is a social enterprise with both a social mission and an e-commerce mission. Every day, they want to show the world what people with differing abilities can do. They’ve created 35 jobs, 18 held by people with differing abilities. And they have shipped over 120,000 orders, earning over $4 million in revenue. You can find that episode at MegBrunson.com/49.
We'll welcome Amee Quiriconi, a marketing & business development consultant by day and a self-help vigilante by night. Amee's career has spanned from inventing a recycled-content countertop product in her garage – while having two small children at the same time, to creating two successful rural weddings venues (and writing the only book on how to do that available) to now, using her creative and varied experiences to help other businesses grow and be successful. But along the road of entrepreneurship, she banged her shins on a few hurdles, and began to uncover the importance of parenting, mental health and self-improvement not only for her as a business-woman, but also what she needed to know about being an “aware parent” to her now, teenage kids. We're going to discuss the downsides to exposing our kids to entrepreneurship – don't miss it – subscribe today!
About The Host
Meg Brunson has been marketing to moms for nearly a decade. After leaving her corporate job at Facebook in 2017 to be a more present mom to her 4 daughters, she founded EIEIO Marketing; a digital marketing agency focused on Facebook Marketing for family-first businesses.
Through highly targeted, results-driven, Facebook Ads she's delivered results for her clients that include: doubling their lead volume, generating 62% more sales than the in-house team, attaining a 16x return on ad spend, and reducing the cost per lead by 99%!
After helping her daughter launch her first business, Storytime With Kiki, at the age of 10, Meg began hosting the FamilyPreneur Podcast: an interview-style podcast for parent entrepreneurs, raising entrepreneurial children.