Engaging content is no longer optional and a strong brand can speak for you and drive more potential clients to buy, promote and recommend you. It’s a trust accelerator. Learn the SVC Approach to engaging content: Strategic, Value-based, and Consistent. Walk away with a plan on what to post, when to post and how to engage.
In This Episode You'll Learn
- What is the SVC approach and why it matters
- How to create a content library
- How to start sharing your brand message consistently
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Transcript
Meg Brunson
Hey FamilyPreneurs, thank you for joining us for another episode of FamilyPreneur. Today, I am very excited to have Jennifer Hensley with us. Jennifer is the owner of Playmaker Coaching and Consulting. She has created a winning system that has been proven to achieve top tier results. With two decades of experience working with a Fortune 500 company, Jennifer has helped over 1500 small business owners achieve compound growth. Jennifer is on a mission to change the game for referral based business owners to scale sustainably without the hassle or hustle. Jennifer's best teammates are her husband Keith and her daughter Samantha who always push her to play her own game and stay on offense. She believes it is important to live with intention. Jennifer, thank you so much for being with us here today.
Jennifer Hensley
It's great to be here. Thank you so much for having me. I always appreciate all the great content and speakers that you bring to this community. I know I've learned so much over the years from what you put out, so I appreciate you having me here today.
Meg Brunson
Thank you so much and I love collaborating with you. So just a little bit of background information for our listeners, for our viewers. We do record this podcast both in video and of course, we then strip the audio and send it out on the audio platforms. So this exact session is going to be a little bit different because Jennifer has prepared a presentation and training for us. She is going to help us create content that rocks our social media world. And what we're going to do is I'm actually going to pass the stage to Jennifer. So I am going to mute myself and allow Jennifer to just fill us up with knowledge and insights about social media. After she has presented her topic, I will return. We may have a little chit chat at that point and we will go from there. There will be slides involved. So if- I invite you to continue listening, if you're listening on the podcast platform, listen along. Take in all of the juicy goodness. But if you are more of a visual learner, or if as you're listening, you're feeling like, man, I really wish I could see those incredible slides.
Meg Brunson
I want you to know you can head over to my YouTube channel. You can also head over to the Show Notes and see the video. All right, so it'll be on the YouTube channel. It'll be on the website, in the Show Notes. And I invite you to consume this content in the way that feels good to you. With my little Disclaimer, I've introduced Jennifer and I can't wait to see what you have to present. I always love collaborating with other social media geeks, if you will. If you're okay with being a calls at Geek because we can geek out with the social media stuff together. So I can't wait to hear what you've presented- or what you've prepared, rather- what you've prepared for us, and then return in a few minutes to dissect it and talk about it with you.
Jennifer Hensley
Yeah, that sounds great. And I will say if you are on audio only, I promise most of my slides you'll be perfectly fine. You're not really going to miss anything. But like Meg said, if you want to reinforce that or just if you learn more by visual, certainly check her out on YouTube and you can get all the information there as well. So I'm going to share my screen here. So those of you that are on video can kind of follow along this way and we'll dive into things on how we can rock your social media as we get this up here. Get Started. As I said, I always knew that social media was important because I've been in the space of marketing for years and I've seen it from working with other small business owners. But I also knew that when I started my business, it was important to know how it really fit in with my overall marketing strategy, that it's not just about any one particular piece of your marketing, but how does it all fit together to help you achieve your overall goals. But too often I talked with a client who, especially when I was in my old corporate days, wasn't on social at all and felt like we had to tell them, like, you should be on this particular platform.
Jennifer Hensley
When I knew if they weren't even on it themselves, it was really going to be hard for them to see a lot of success from that platform as an individual if they weren't using it. So it had to make sense for both who their clients were, as well as what they were trying to accomplish and where they were at as an individual. So it felt authentic. So when I started my business, I therefore then started really on from a social perspective on Facebook and LinkedIn because that was where I was comfortable. That's my generation. I was just talking to somebody yesterday about TikTok and I was like, oh no, I just can't even fathom it right now. But you're starting with where you're comfortable. I think it's perfectly fine. But seeing what I had done in previous experiences about where to post, when to post, why to post, and what's relevant, I just started posting things that I thought was relevant to my content, to my clients and potential clients and putting that out there. And while my community was gradually growing by the end of the week, if you're with me, you might have experienced this too, that I think I have all these ideas, but I don't have the time or feel like I'm the graphic design expert to make them all happen and to really have a system in place to make content easier.
Jennifer Hensley
So I remember listening to actually one of another one of Meg speakers and she talked about the idea of having a content library and the light bulb went off. And instead of having to throw together something for social each week or go into all these different ideas and kind of figure out what can I put out there? There was a way to really be intentional. And now after listening to numerous other experts, I've really got an approach that makes social easy and fun. And I hope that's what it can do for you as well. So that instead of getting stuck and overwhelmed, or not knowing where to start or maybe having too many ideas, marketing and social media can really feel doable and drive results for you. I know my story is not unique that many people struggle with marketing and trying to decide, like I said, what to post, where to be, or how to engage. But I do believe that you deserve for social to represent your brand in an easy and fun way that connects more meaningfully. So as I said and as Meg So Graciously said, in the past 20 years, I've worked with over 1500 small business owners just like you find more and better clients.
Jennifer Hensley
So let's dive into how you can do this from your content perspective. So in the next roughly 30 minutes, probably a little less than that, actually, I'm going to teach you the SVC approach to rock your social content. So it starts with being strategic, secondly with the values-based, leading with value at all times, and third, being consistent. And this is a part of the playmaker, the marketing winning system that Meg thought would have the most value to you today. And we know the reason that we're really talking about this is because, as most of us know, social media is no longer optional, but it's not enough to just be on social. A strong brand can speak for you, and it can really drive more potential people to buy, promote, and recommend you. It's really a trust accelerator. So let's dive into our first topic about strategy. The reason we're going to talk about strategy is because if you don't have a strategy, you really have very minimal success and getting to where you want to go. We don't want to rely on luck or being kind of that lottery winner of just having to roll into success.
Jennifer Hensley
We want a way that we know we can achieve the results that we desire. So the first thing in this space in terms of starting with strategy for your content, is the more clear your niche is, the easier your pitch is. I'm going to say that again, the more clear your niche is, the easier your pitch is. So a few immediate ways to accelerate your business in the space is to ask yourself, what is your objective for how you're using social today? Is your goal to communicate? Educate? Or engage? Depending on what you want to get out of it- depends on what you need to put in it. So start with asking yourself, what do you want to get with it? If you're just starting out, it might just be purely about communicating and showing thought leadership. But if you're further along, maybe you actually want to get to the point where you're also engaging and building more of a community. So start there. Understand your ideal client. What platforms are they on? What problems do they have? What do they care about? What are they posting and engaging on? And we're going to talk about how you can find out more of that as we get into this.
Jennifer Hensley
And that was really eye opening to me because, like, as I said, I started where I was comfortable, and that's fine. Start in Facebook or wherever your natural place is. But then you have to think about where my clients showing up. And for me, I realized, okay, if I'm working with a younger demographic, at some point I need to probably be on Instagram. And how do I do that intentionally? And then ask yourself, what are my clients or potential clients saying that would make them think- that would make you think, oh, I can help them. They'd be a perfect client. Or if they were talking to their best friend, what was their best friend and said that says, oh, you should talk to Jennifer, she can help you with that. So then you can really put it in the language of your client. We're so often guilty about using our industry terminology, but we really need to make sure that we can put in a language that they would be using. What would they be complaining about? What would they be saying is keeping them up and causing them stress. So some additional things to keep in mind is thinking about making sure you align your message.
Jennifer Hensley
So if you're going to start putting content on social, does your website also support that? If you're doing other events, are they aligned with that and what your overall brand messaging wants to be across all of your interactions? Develop a plan. As we talked about, get specific. That's where I led with. The more specific you are, the easier it is. It really does attract more people than repel people. And ultimately you want to have one person who owns your entire marketing strategy. It doesn't mean they have to do all components of it by having one person that's really touching everything, overseeing everything. When I first started working with my client Al, his firm had a social media manager, a website agency, advertising partners, lots of people involved in their marketing. But it wasn't a unified approach. Each person kind of was working on, well, here's what I'm going to do in social. Here's what I'm doing for the website. And there wasn't an overall strategy of what are we doing and what are we trying to communicate? But once we put in that brand message and content plan that I ultimately quarterback for them. Their efforts were aligned and really created that synergy that helped them to have their best year ever.
Jennifer Hensley
So the one thing that you need to do if you're just getting started is just to remember to take action, that it's progress over perfection. There's so many things in the world of social media especially that are constantly changing. It can totally get overwhelming. You can get stuck. Just take action and move forward. And your strategy is going to get better and your niches will get more clear over time. So if you do only one thing, start with answering what do you want to get out of social, right now? So let me give you the best place. Like I said, is answering that question about what do you want to get out of social media? And the best way to try to tackle that is just to schedule weekly time for sales and marketing. 15 minutes a week would be perfectly great place to start, to just have some time to really think about what are you doing from a marketing perspective and answer that question, what's important to you? What do you hope to get out of your efforts? So that's all I have to say about strategy. We're going to move on to our next part of the SVC approach, values based.
Jennifer Hensley
The reason we're going to spend about five minutes talking about leading with value is because if we don't focus on offering value first, people are going to connect with us, but they ultimately won't engage. So this kind of goes back to where we talked about. Are you trying to just show that leadership that you're credible, or are you really wanting to create community and people that feel connected to you and what you're trying to create? So here's a few quick wins of ideas that you can use to accelerate your businesses in this space. First off, comment on other people's content, whether it's a social media post or an article or a blog, maybe that they shared, show up for them and engage with them, especially if they're a small business owner and that's who you work with that is so important. You know how much it means to you. Make sure you show up and show that to other people as well. And lead with value. Maybe starting with just like five people a day that you can go out and comment not just like their content, but actually engage in a meaningful way in it. And five people a day should not take you very much time to do.
Jennifer Hensley
But here's a Ninja tip if you want to take a little step further is identify your dream 25. Who are the people that you would love to have as clients would be your dream client. And then each day comment or direct message those individuals, one of those 25, in some manner. And then over the course of 90 days, you'll engage with all 25, three times. Think about what that could do for your business. If you consistently showed up before asking for any kind of sale or meeting, you just showed up and supported them. I was working with my client, Daniel, who wasn't really on social. I kind of talked about people, not everybody's on social, and that's all right. But when we started to talk about how he could engage in other people's social rather than just putting out content himself, he got really excited. All of a sudden he was like, oh, now I see where this could really fit in. And in our first quarter working together, he started to see more of his ideal clients than ever before. So while everyone else will often tell you it's about, what do I post?
Jennifer Hensley
I say even more. Forget what you post. Just show up for other people and engage with them. So for some of you that aren't overwhelmed, you're going to run, right back and start to implement all the things we're talking about today. But make sure you avoid these mistakes. Trying to do everything immediately, making this a one and done, and feeling like you have to do it all yourself. So that's all I have to say about values based. Let me give you some ways to overcome those potential mistakes. Leads perfectly well into the third and final portion of the SVC approach. Being consistent. Meg is going to come back and we'll answer any additional questions she might have and certainly would love to connect with any of you online or for a conversation if you have some additional questions as well. But we know without consistency, you can really never get any traction or really know what works if it's just kind of a one and done or random thing. So consistency is probably the most challenging for one for most small business owners. So less is more. Maybe you just start with two posts a week and you're doing Tuesdays and Thursdays.
Jennifer Hensley
Fantastic. Once again, embrace that progress over perfection. What can you actually commit to today and then build on over time? Because it's better to do the same thing consistently than to just do things randomly. So narrow it down. What are you going to commit to that you know you can execute on and then each quarter you can build on that. So, for example, when I first started doing Facebook Live, it was really uncomfortable for me. I'm sure I made a million mistakes, but I showed up every week at the same time. And now that I've been doing it for probably about two years, it's so much easier. And I get better and better all the time. So just show up and know that when you make mistakes, it's okay. People don't expect you to be perfect, and they actually love when you're just being authentic and you're showing that you are human just like them. So here are some ways you can create a consistent content library. This is the part I think you're going to be most excited about today so that you never have to ask yourself, what do I post? How do I get from that point of maybe having ideas to having a library so I don't have to figure it out, or struggle with it every week.
Jennifer Hensley
So the first thing I think if you only did one of them, I think this is a really easy place to start is to think about real time moments. So here are five examples of what would be real time moments that you could share on social media. The first one is holidays or special occasions. It's just about Valentine's Day coming up. In addition to that, it's American Heart Association month, it's wedding month. There's things like that that are national days, as well as maybe it's a birthday or an anniversary, things that are just real time moments that you might want to celebrate or share in that with your community. If it's important to you and important to them what's going on with your team, maybe you're hiring or you are celebrating somebody on your team's anniversary, or you want to just highlight your team and all the great things that they're doing and what their roles are. So everybody knows it's not just you, but you have this team of expertise as well. Another area would be community. What are you giving back to? What's important, especially if you work with a younger demographic.
Jennifer Hensley
But overall, this is more and more important to consumers of sharing what's important to you. One thing that I realized in this space when I went through this content planning exercise was that my clients really cared about giving back to the community and being involved in volunteering. And I care about that too. But I wasn't showing that to my community. I wasn't sharing that with them. So that was the AHA to me to instantly start to share a little bit more of that in an authentic way, but the things that I'm involved with, like Girl Scouts and American Heart Association and supporting my daughter's- things that she's involved with. To show that those are things that I'm giving back to as well. And then fourth, what are some things you're learning? So this is things that maybe you're getting a new credential or you went to some kind of training class. I think those are things that you can add to your calendar. And the fifth is what are you hearing? This is my favorite one actually, is just think about the conversations you've had recently. What questions did you hear? What's come up and just talk about that and say, hey, I was talking with a client recently and they were struggling with how to get more introductions.
Jennifer Hensley
And here's where they were getting stuck, and just share that story. People love storytelling. So when you think about these five things holidays, team, community, learning, and what you're hearing, the easiest way to approach this sometimes is to one, you have that marketing time that we set at 15 minutes a week where you can be like, oh yeah, this is what's going on. But also just look at your calendar. I mean, when you pull it up in front of you and all of a sudden be like, oh yeah, so and so birthday or we've got this speaker coming in to speak to our team, and there's so much great, authentic content that you can start with just there alone. So outside of real time content, if you want to take a step further, there's two other areas. The first is your brand messaging. So what's your value proposition, things related to frequently asked questions you hear or objections of why maybe people get stuck and aren't sure whether to move forward with working with your business. I think it's always important. I believe that you should probably, at least on a monthly basis, be sharing something about who you work with, the problems you solve so that it's always front and center of how can you help people?
Jennifer Hensley
And you can really start to be known for that. And then, days of the week can be a simple, fun thing to incorporate in. And whether it's a Monday memories, a transformation Tuesday, winning Wednesday. There's so many different fun iterations you can have with that. And that can be something that just gives you a staple that, you know, hey, every day we're going to be posting content related to this. One of the things I do is a Tips Thursday where we provide some insights on some specific marketing tips so you can figure out what works for you. And certainly you wouldn't want to do something for every day of the week, but maybe there's one or two that makes it really easy for you to say, these are my staples of my content. So if I had more time, I teach you all the tactics to really make sure you're maximizing your engagement. But at this point, let's focus on just how can we make getting content out there consistent, strategic, and focused on value first. So everyone's going to tell you the measure of success with your social media is your number of followers or the number of likes and comments you get.
Jennifer Hensley
And while that is helpful information, I'm telling you it's really about using that SVC approach that's going to get you that compound growth. So the best place to start is to post just what happened this week, whether it's a question you heard or something you read, because those custom posts that you just show up and really talk directly to your audience and let them get a sneak peek into your world, create 30 times the level of engagement. And that's what's going to really jump start your ability to be known, liked and trusted. And people want to do business with people that they know, like and trust. So that's all I have to say about being consistent. So one of the most common questions I get is, Jennifer, can you help me with this and create a content plan that works for me and my entire marketing approach? And of course, the answer is yes. We love to do that at playmaker. And every day we work with small business owners just like you to help them create and implement things that are right size that you can actually start to build and get some results for.
Jennifer Hensley
So if you're interested in taking the next step, the next step for you really is to get that complimentary Content Planner that takes you through developing what are those real time moments? Where is your audience showing up on social? What are your Frequently Asked questions or kind of going through a Seinfeld type experience? If you've ever seen that show, if you remember that of just a show that was about nothing. But how long did it last? Years and years. What are all the things that maybe you could talk about that might be relevant to your audience? So the complimentary Content Planner really will give you a simple step by step process to develop your social media content library that resonates with your ideal client. And what it does is provide you with content so you don't ever have to ask that question, what do I post? Or how am I going to come up with something now? And what it means is for you, you don't have to do this alone. Or guess what you should do. Whether you're just getting started with your online marketing, you're looking for a few ways to elevate your presence, or you just want confirmation that you're doing the right thing.
Jennifer Hensley
The Social Media Content Planner is for you, so you can get by that by just emailing me if you're interested, Jennifer@playmakercoach.com, to request your copy, and I'll leave you with this. And then I think we'll turn it back over to Meg. If there's other things that I can address that would be helpful to you is: picture a day when your social media feels like it's well connected to your overall business plan. Picture a day when someone says, I love what you're posting you know that really resonated with me, we should schedule a meeting. Picture a day when social media actually feels fun and easy. You're going to feel so good. So I'll leave you this last thought. I may have shared this with some of you in the past. Not too long ago, I was trying to fix an image on my website and I thought this should be easy enough. So I log on think I figured it out when I discovered that what I saw in preview was not the same as what went live. And instead of fixing the problem, I actually created more problems. But like, I went backwards and I just wasted a lot of time.
Jennifer Hensley
So when I tried to undo it. Then I made it even worse, and I feared I lost everything that I had in my website before. So after fighting the system for what felt like an eternity, I finally said to myself, Stop. Just stop. I sent a quick text to Joe, and what do you know? He fixed it all in five minutes. Why didn't I just do that in the first place? So in all of our lives, we know there comes a time when we are better off just hiring an expert. And there are things that we don't do very well, but someone else does. So now is the time to get help, and now is the time to hire an expert. You don't have to do it alone. So, Meg, I'm interested in any additional questions or things that I can elaborate on further that you think might be helpful to our conversation today.
Meg Brunson
I love the focus on the content library and how you laid out. Like how to figure out what to post.
Meg Brunson
So I'll tell you that I've switched my social media strategy recently, and it's funny, as you were teaching it, I was like, oh, that's kind of what I do. I start with the events, like what's happening? We're in February right now, so spoiler alert. Well, actually, it won't be a spoiler. By the time this launches, it will already have happened. But, like, coming up is Frederick Douglass and Susan B. Anthony's birthday. I have social content planned for that because not only are those events that are going to be happening in real time, but they tie in very closely to my values. Right. And so it checks off a bunch of those boxes. And I started with that- Black History Month information, and I put all that stuff in first, and then I can see where the gaps are. And then I fill it in with business related content or other inspirational quotes like you talked about, like Motivation Mondays, stuff like that. So I love that you broke that down. I love the idea of the content library. I would love to hear from you what your recommendations are when it comes to recycling and reusing content.
Jennifer Hensley
That's a great question. I love that actually, because I'm a huge fan of that, of how can you get the most out of your content? So Besides it being on social, is there video related to that? Is there a blog post? Is there email places you can use it? But then also, how do you recirculate it? There are certain things, like especially that brand value proposition message that maybe you have a different image that you use the same content with or periodically use that same image with different copy that's still kind of associated with that. So you can continue to run it, because not everybody we know, especially when it comes to social. I mean, the percentage of people that are actually going to see it is pretty low if you're only doing organic and at different points in our life, things resonate with us very differently. So you need to be able to put it out there on a regular basis. And I think there's a lot of content that you can reuse. To me, there's even things that I've done where it's like something for Independence Day. And I'm like, oh, I really just love that graphic.
Jennifer Hensley
And it hits my audience really well. I'm going to use that exact same thing for the next year. Yeah, I'm just going to write a little different thing to go with it, and it's done so you don't have to over complicate it. And I think that's where we can get overwhelmed with there's so many different channels, there's so many different things you can do with scheduling. There are trade offs. One of the things I went through is, you know, you're going to get better reach if you post organically on the platform. Right. Because they want you to stay on the platform. They want you to be from the platform. But it takes more time if you want to go on Facebook and Instagram and LinkedIn and post on each of them individually, I mean, how many of us have time to do that? So that's one of those trade offs you have to decide on as a business owner of what you're going back to, what your goals are, and what makes sense in terms of where you invest time and resources and dollars. And for me, I figure I'm like a scheduling software feels like at this point, still makes the most sense.
Jennifer Hensley
And then, yes, I will try to, especially as an individual, still post content organically on the sites as well. But for my business, primarily doing that through a scheduling system, because I'm not a team of 20 people to go out there and manage all of it. So you got to ask yourself some questions there. And what makes those sense for you, exactly?
Meg Brunson
Well, I love that. One of the strategies I've been using. Like I said, it's a new strategy for me, like doing the events and stuff. But I've started I have folders for January, February. I've already started March. Right. Because I'm planning ahead. And my hope is that next year, in January, I can open my January folder and see what content I posted and use that as a building block to help future me to be more successful.
Jennifer Hensley
I've actually just done a couple of things with my content, too. I used to have it just by month, and then there was all this content in there. Now within there, I'm actually dividing it of like, yeah, this is Martin Luther King content, or this is related to Valentine's Day or whatever the occasions are, certain things so that I can more easily find all of that. It's not just like, well, this is January 2021. This is January 2022. It's like, well, then I got to sort through it so that's made it easier. And the other thing I did, too, is with all my video content, created a library specifically of that so that I know what kind of content I have. That's more value proposition versus these are things related to specific marketing tools or social media or something and links to all that. So I can quickly find that and reuse that content periodically as well. So those two things definitely, I think, are things I wish I would have done early on. But that's where you can also use a VA or somebody, and it doesn't cost you very much and say, hey, can you just take a repository, a better clean up repository of all my content I have.
Jennifer Hensley
Because sometimes you'll be amazed at how much you actually if you're consistent, how much you have out there.
Meg Brunson
And I can also see, I'm a big Trello user. Like, with Trello having a place where you've got all of your content, you can tag them in different ways and make it really easy to recycle and repurpose content that way. And I know the concept of recycling and repurposing and cataloging and building a library sounds overwhelming, but one step at a time, right? One step at a time. And like you said, you can always go back, whether it's with a VA or your children or whatever.
Jennifer Hensley
I haven't figured out how to get my daughter to do it.
Meg Brunson
It's like our kids help us with chores around the house. We can encourage them to help us with business. And that's a whole other topic because there are, like, tax benefits and ways that you can set that up. But we don't have time to go into all of that right now. Yeah, but I think this is a great topic. I think content can be overwhelming and confusing for so many people. And I love how you broke it down. Providing value, leading with value. You're focused on interacting with other content and not just producing content. I think that's a huge piece of it because it's social media. We have to do the social piece, not just the media piece. And as you go in and do that engagement piece with other interaction with other people, you're giving Facebook what it wants, right? Everything is linked. So I feel like Instagram, for me, is the best way to think about that. Like, if I'm only posting on Instagram, but I'm never like interacting with anybody else. Instagram knows that. And they're not going to put your content out as often because your account isn't active. Like, posting content isn't enough to be considered active.
Meg Brunson
You have to be doing that social piece, too. So I love that you brought that up.
Jennifer Hensley
Yeah, I'm obviously a fan. I mean, a lot of my clients have a lot of systems, too. That will provide you with kind of canned content that you can use. And I am a fan of like, hey, if it's relevant to your market, use what you've got available to you. If it makes sense, use it. Leverage what you have. But then where there's these gaps, These are the ways where you can show up much more authentically and really connect and it doesn't have to look pretty. So you don't even really need that graphic designer to be like, slap my logo on this and make it all pretty? I mean, the things that really end up doing better, are usually the things where it's like you look terrible or you just went and snapped something that on your phone. It's not pretty, but that's because it's real. And people can tell the difference between something that you use your own voice for versus something that feels like it was written by this professional marketing guru as well.
Meg Brunson
Exactly. Well, Jennifer, I want to thank you so much for taking time out of your schedule to be here today for putting together such a great presentation for us. A reminder that you can see the video on YouTube and my website. You can listen to the audio anywhere that podcasts are found and can you just one more time drop, where can our listeners and viewers connect with you? What's the easiest way, and then getting that freebie from your email?
Jennifer Hensley
Yeah, definitely. Thank you. And it was great to be here again and I really hope this helps everybody get started too, or whatever that next step is. Just that one more next step in the future forward in your social content. So the best way to reach out to me is you can email me directly at jennifer@playmakercoach.com or online at playmakercoach - www.playmakercoach.com and you can reach me there if you are interested in that content planner, easiest way is probably just to email me again. It's jennifer@playmakercoach.com and I'll get that sent right over to you and then if you have any questions, certainly here to help you guide you through that process, but we try to make it as easy as possible to help you start building that library.
Meg Brunson
Easy is always good, right?
Jennifer Hensley
Yeah. My word of the year is "light," so it's always about, how can I make it feel like it's light and easy? This is one thing that I know has worked really well for me And I'm excited to be able to share that more with other people as well.
Meg Brunson
Well, thank you so much, Jennifer. I appreciate you being here today And I look forward to collaborating with you more in the future.
Jennifer Hensley
Sounds great have a great day.