The Facebook Newsfeed is a crowded place. With nearly 2.1 Billion monthly Facebook users (Source: Facebook) and 65 Million Facebook Business Pages (Source: GeoMarketing), there are hundreds of thousands of posts made every minute. Marketers probably spend the most time analyzing what posts get the most reach. What we've discovered is that video posts on Facebook have 135% greater organic reach than photo posts (Source: Social Media Today). It's critical for business owners and marketers to recognize the importance of leveraging video on Facebook Business Pages.Video posts on Facebook have 135% greater organic reach than photo posts! Click To Tweet
Why is video so popular?
It’s not a complex concept – when you’re scrolling through the newsfeed, seeing a video in motion is more eye catching than a static image. That’s the bare bones reason why video causes more people to slow their scroll, watch, and/or engage with the content.
Facebook Live rolled out in 2015, and by 2016 it was available to everyone. Since that time, Live video has emerged as the preferred Facebook post type, with Facebook Live videos being watched 3x longer than regular videos.Facebook Live videos are watched 3x longer than regular videos! Click To Tweet
So, why is Live video so popular?
From the user-perspective, think about reality TV. People love it! Live is just that – reality TV on social media! It’s real and unpredictable. It’s often raw and unscripted. Live video is interesting and sparks curiosity among viewers.
From a marketing-perspective, Live video is more accessible and cost-effective than other video options. While you can leverage high-tech and expensive equipment for Live broadcasts, it’s not essential. All you really need is your cell phone!
Wish you had an easy to follow getting started guide?
I’ve got you covered!
I have assembled a FREE downloadable workbook that will walk you through the process of going Live quickly, easily, and effectively! This is the exact strategy I am implementing in my business, especially given the recent algorithm changes on Facebook. Plus, I recorded video files to support you page-by-page through the guide. Get the Figure Out Facebook Live Strategy HERE!
Meg Brunson is a former Facebook employee with a passion for helping bootstrapped businesses figure out Facebook so that they can promote like the pros! She left the 9-5 in 2017, so that she could be the mom she wanted to be to her 4 young daughters.
She is a firm believer in the power of entrepreneurship and is the founder and CEO of EIEIO Marketing, a digital marketing agency focused on Facebook Marketing.
After helping her daughter launch her first business, Storytime With Kiki, at the age of 10, Meg began hosting the FamilyPreneur Podcast: an interview-style podcast for parent entrepreneurs, raising entrepreneurial children.