This past week my family watched the movie Field of Dreams before we visited the field in Iowa to play catch and run the bases…
It got me to thinking how similar the movie is to entrepreneurship… when he started plowing down that corn to build a baseball diamond everyone thought he was nuts.
How many people thought you were crazy for starting your own business?
Or quitting your 9-5 to focus all of your attention on your business?
Or moving your whole family into an RV to travel full time? 😉
We make crazy & risky decisions all the time!
But the baseball players… were they “real?”
Will people REALLY just come and pay… not knowing what they're paying for?
No – the answer is no.
The only reason people GO to the Field of Dreams is because the movie provided the perfect marketing tool. If the movie did not blow up in popularity, that field would not be there today and no one would be going there…
In real life, you need to do MUCH more than just build it.
You need to Market the HECK out of it.
Because if you don't TELL anyone – I promise, no one is coming… and no one is buying.
This is why I am so passionate about marketing – and eager to share the details of the next summit I'm starting to plan for you in early November… so clear your schedule now for November 9-13 and I'll be sharing more updates as the pieces come together! 🙌
If you attended the Become Influential summit back in June, you'll know you do NOT want to miss this one! 😉
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