Today's guest is a former tv and YouTube host for a large tech channel that she left after having kids. While struggling to deliver for paying clients, take care of her then one and two year old kiddos AND create content for her business she decided to stop content creation all together. Now she’s able to create content for five platforms in only 2 hours a month and she’s sharing her system with other busy businesses owners as the founder of Simplified Content. I'm excited to talk about content creation today with Gwendolyn Gay!
Content creation is tough for all business owners – there is a lot of juggling to get content created for yourself (even if you are in the business of creating content for others). Her first 2 years of business she ran other people's YouTube channels and she was taking nearly a full week to create one video – plus she had her 2 young kids at home – and it really made it tough for her to make her own content. She got to the point where she had a “content breakdown” and stopped producing. For a little bit, she was okay, but her business never grew – she could not get more clients without content creation and so she needed to find a better solution.
In This Episode You'll Learn all about Quick & Consistent Content Creation:
- The 5 points that Gwendolyn sticks to – allowing her to create content for 5 different platforms in less than 2 hours per month.
- What to do when you feel like you're talking to an empty room with your content.
- Why you should be focused on creating for your existing audience – not the masses.
- What are the 5 platforms that Gwendolyn chooses to be on – and why?
- How often is she posting on each of those platforms (remember she is planning her content in 2 hours per month).
- Identifying your main content platform and your “splash zone” – so you can learn how to batch correctly and repurpose your core content.
- What are the 4 main strategies for content creation (as opposed to “splash zone” platforms).
- Gwendolyn breaks down how one Facebook Live (for example) turns into content across other platforms – quick & easy!
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Meet Gwendolyn
Gwendolyn is a former tv and YouTube host for a large tech channel that she left after having kids. While struggling to deliver for paying clients, take care of her then one and two year old kiddos AND create content for her business she decided to stop content creation all together. Now she’s able to create content for five platforms in only 2 hours a month and she’s sharing her system with other busy businesses owners as the founder of Simplified Content.