One of the most important elements of a successful blog sponsorship is good fit. This concept is discussed quite frequently in a number of settings. Within the blog world, it’s used to describe the overall way in which an advertiser and blog complement in each other. However, many people, including bloggers, may not have a full sense of what is included beneath the umbrella of this term. Whether there is a positive relation between a company and a blog’s content depends on a variety of factors. Keep reading to discover the reasons why a strong blog sponsorship requires a good fit and the aspects that should be considered.
1 – Image
One of the first things to consider is the image of both the brand and the blog in question. What sorts of words or feelings are associated with the company you want to work with, and do they jive well with the image portrayed by your blog. You may not realize it, but your blog is a brand in and of itself. When readers and potential advertisers look at your blog and its contents, it’s likely a particular vision may come to mind. For example, a personal blog may discuss topics such as parenting small children, family travel, activities for little ones and products related to young families. This blog may have a fun, catchy name and use lots of bright colors in its design. The vision created here is one of an active, busy family that doesn’t take itself too seriously. A blogger such of this may not find themselves to be a good fit with a sophisticated, elite pre-school. However, a compact stroller that folds easily for storage is probably a product that will fit well with this blog and its audience.
2 – Target
Speaking of audience, prospective sponsors will want to know that your readers fit within their company’s target demographic and vice versa. Making a determination on this aspect may require a bit of research, but it’s better to know ahead of time if there’s a match than to have a campaign flop due to an issue that could have been noted in advance. Through interacting with your readers in comments and on social media, along with viewing your analytics, you should be able to get a good feel for the kinds of people who are visiting you. From the above example, that really nifty stroller may not appeal to the reader’s audience five years from now when she is managing a brood of pre-teens and older elementary schoolers. Being able to show a match in targets is always recommended to ensure good fit.
3 – Reputation
Reputation of both the brand and the blog affect the appropriateness of fit greatly. Looking at yourself first, consider the ways in which you can demonstrate positive regard. Perhaps a testimonial page with quotes from past sponsors can elicit trust. The blogging community, for all its members, is actually a rather small one when you consider niche. Social media is bringing groups together in ways that also make the world smaller. Always do your best to deliver what you say you will, even going above and beyond, in order to make sure your reputation remains intact. When it comes to working with a business, some internet research should give you an idea of any potential red flags. For example, if you blog regularly about environmentalism, discovering that a company has been accused of polluting nearby waters with its trash should be a deal breaker. This kind of revelation can definitely cause problems in the future and loss of trust from your audience.
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