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One of the biggest points of weakness when it come

One of the biggest points of weakness when it comes to building equitable businesses is that we get in the habit of doing what we’ve always done…

It’s problematic because many of the things we’ve “always done” are rooted in white supremacy and were never intended to be equitable or just.

Marketing is no exception.

We have to be intentional about making sure that we’re being inclusive and accessible so we don’t fall into the rut of “marketing as usual” which results in leaving chunks of your audience out of the conversation, and/or exposing our audience to unethical tactics.

Do you think about equity when you are marketing your business?

#JustMarketing #ConsciousEntrepreneur #EthicalMarketing

When it comes to accessibility, captions and trans

Do you agree? I left the 9-5 over 5 years ago bec

Do you agree?

I left the 9-5 over 5 years ago because I wanted to be more present with my kids, and started a business because I need to support my family… but jeeze – the business and marketing tactics that are mainstreamed simply don’t work for me.

I mean, they “work” to make money – but it’s in a way that feels inauthentic and yucky.

I took what felt good from modern marketing and left all the gross tactics behind.

I make business decisions with integrity – keeping inclusivity, compassion, and kindness at the forefront of my mind.

Y’all, we can be good humans - building good businesses – making good money - and doing real good in the world.

For me, THAT is the measure of success.

Not driving a fancy car or winning irrelevant “comma” awards.

My mission is to be a just business – and to help others build their own ethical businesses as well.

It’s where the idea for the Just Marketing™ podcast came from, and it’s why I do what I do.

So, are you with me?

What marketing tactics have you tried in the past, but you’ve since abandoned because they felt out of alignment?

#JustMarketing #EthicalMarketing #ConsciousEntreneurship

As a full-time RV’er for the past 3+ years, we s

As a full-time RV’er for the past 3+ years, we stay in a lot of RV parks throughout the US… and I quickly realized that there are a lot of {ultra-conservative, alt-right, MAGA-loving, bigoted, phony-Christians} that frequent these parks.

Not only did I feel like an outsider, but I realized there are probably other progressive humans that get lost in the sea of red-hat wearing & thin blue line flag flying campers.

It’s why we fly our pride flag in front of our rig.

It’s why I had these (and more) custom shirts made that I wear proudly around the parks.

I want other people to know that I am a safe space if they feel oppressed by the people around them.

Spoiler alert: it works! I’ve been able to connect with other queer families, families who speak English as a second language, BIPOC families… we’ve been able to find community in a place where initially it seemed impossible.

It’s also why I am very open about my values on social media, and online in general.

As a marketer, I have the unique opportunity to amplify the message of other people and businesses to impact increasing numbers of people.

And I take great responsibility in choosing who I will to help.

What messages I choose to amplify.

Who I promote to get elected. (love my political clients!)

Which businesses I help increase their profits.

And I am very intentional about selecting clients who are aligned with my values. Clients who are driven to build a more inclusive and accessible world. Because, together, our businesses can be tools for dismantling systems of oppression – and that means something to me.

The entrepreneurial space can feel isolating – much like being the only liberal in a RV park.

Are you “my people?”

DM me and let’s chat – I am all about building a strong network of like-minded entrepreneurial friends!

#JustMarketing #ConsciousEntrepreneur #EthicalMarketing

You don’t have to use slimy marketing tactics in

You don’t have to use slimy marketing tactics in order to make money and grow your business.

Sure, using deadline times and false urgency is a thing that will work… for a little bit… these strategies are not sustainable and they are seriously sketchy.

Think about it – you know you’re lying, and your audience is going to figure it out too – and there goes the TRUST factor…

Remember people need to Know, Like, and Trust you to do business with you. You don’t want to jeopardize the trust they have in you with shady marketing strategies.

That’s where Just Marketing™ comes into play… marketing that is JUST.

It’s ethical, accessible, and inclusive.

It feels good when you’re implementing it, and it feels good for those in your audience who are seeing it.

Do you agree?

#JustMarketing #ConsciousEntrepreneur #EthicalMarketing

Social media breeds bullies and trolls. It’s a

Let’s be honest – the only person I compare my

Let’s be honest – the only person I compare myself to is the me of yesterday – and I know for a fact that I’m a better marketer today than I was yesterday.

Marketing is a constant journey of learning, testing, re-learning, and re-testing.

When I just got started in this space of online marketing, I started with a blank slate.

My college degree in Criminal Justice did little to prepare me for how to successfully market a business on line – but my thirst for knowledge, employment at Facebook, and willingness to fail hard, and learn from my mistakes over and over – and over – again have made me the incredible marketer I am today.

And it’s funny – the passion I had for Criminal Justice when I was younger has re-emerged in my marketing journey. Justice is a core value I’ve held for most of my life – it explains why I’m so focused and involved with social justice advocacy, and it has guided me through creating the Just Marketing™ movement.

Many of the tactics I learned from other internet marketers felt icky to me in the early days, and it has guided me through creating the Just Marketing™ movement.

Many of the tactics I learned from other internet marketers felt icky to me in the early days, and so I paved my own way in the space.

I am so grateful for the emergence of #ConsciousEntrepreneurship and #EthicalMarketing because I finally have found my people. It helped me to understand the ways that Justice and Marketing collide – and I am so grateful to be on this journey, and to hopefully have you along for the ride!

What questions do you have about the concept of #JustMarketing ?

Attracting qualified leads is my jam. Especially l

Attracting qualified leads is my jam.
Especially leveraging social media!

The training I received as a Facebook employee was truly invaluable, then combined with 5 years of IRL experience managing marketing campaigns for clients… its the secret sauce of marketing experience that I bring to the table. 😉

What social media platform are you focused on for lead generation?

#JustMarketing #ConsciousEntrepreneur #EthicalMarketing

Keep ALL your audience in mind by creating inclusi

Keep ALL your audience in mind by creating inclusive content.

Just Marketing™ means that you’re marketing in a way that is just. In a way that allows all people to have an equitable experience, and understand your messaging.

If you’re currently creating marketing content that does not follow these 5 tips – I guarantee people are being left out of your conversations.

As such, implementing these strategies are guaranteed to increase your potential reach, by making your content more accessible to more people.

And even if Just Marketing™ strategies weren’t more profitable than modern marketing - being kind is always the right thing to do.

I create weekly Just Marketing™ content that you can find on my blog, on YouTube, and on your favorite podcast player – so you can dive deeper into implementing Just Marketing™ strategies however you prefer to consume content.

Are you a reader, listener, or watcher?

#JustMarketing #ConsciousEntrepreneur #DEI

I spend most of my day talking to my kids, so I ge

I spend most of my day talking to my kids, so I get a bit chatty when I get another entrepreneur on zoom! 🤣

Do you relate?

For those who are a part of the color blind popula

What topics should I create more reels on?! 🤔

What topics should I create more reels on?! 🤔

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