Meg Brunson

Marketing & entrepreneurship with a former Facebook employee, redefining FamilyPreneur "balance" by involving kids in business.

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Facebook Pixel: What Business Owners Need to Know

February 4, 2019

Over the month of February, we're going to dive deep into leveraging the Facebook Pixel and tracking conversions that really matter. Today we're going to talk about what the Facebook Pixel is and why you should be using it. It's FREE and every business should be using it!

  • The pixel is a piece of code that is created in Facebook Ads Manager. You copy it from Ads Manager and paste it into the header of your website.

What does the Facebook Pixel do?

  1. Tracks Website Visitors – you can create audiences of people who have visited some – or all – pages.
    • Example: An eCommerce client can remarket to people who have visited their website in the past 6 months, but exclude people who have purchased in the past 30 days, by excluding people who hit the thank-you page in the past 30 days.
    • Bonus: You can use these audiences to create Lookalike Audiences!
  2. Optimizes Facebook Ad Campaigns – often times, business owners really want conversions (not just traffic) and the Pixel is necessary to optimize for a conversion to take place.
  3. Provides highly relevant analytical data – Unlike Google Analytics, which tracks with cookies limited to tracking on single-devices and by tracking the last click… Facebook Analytics is able to track across multiple devices and with an attribution window of 28 days (which means, you can click on an Ad today on your cell phone, and 4 weeks from today you sign into the laptop and purchase the product that was promoted in the Ad – and Facebook will know that! But, Google will not – Google can only tell you what happened immediately before purchasing).

Homework: Get the Pixel installed on your website… if you are using WordPress or Kartra (like I am) then watch the video tutorials below… if NOT, then head over to the FREE FamilyPreneur Community and let me know what platform you're on and I will help you with installation!  I really love helping other business owners have their “ah-ha” moments, where Facebook marketing finally CLICKS and they can take back their time and leverage the Facebook platform for the robust marketing tool that it is!

Install the Facebook Pixel:

 On WordPress

On Kartra

Learn more about Facebook Pixel Helper

Next Monday we'll be taking things a step farther and talking about tracking actions that happen after the user arrives on your site… optimizing for conversions with Standard Events!


Next Steps

Continue doing-it-yourself:

Download the Quarterly Campaign Planner to work through all 7 elements of a profitable Facebook Ad Campaign AND build your strategy for the next 3 months!

Get a little extra guidance:

Visit ReadySetAd.com to learn about the self-paced course and mentorship opportunities available so that you can build your business through building Facebook Ads that convert without spending hours fumbling around Ads Manager!


Meet Meg

Meg Brunson has been marketing to moms for nearly a decade. After leaving her corporate job at Facebook in 2017 to be a more present mom to her 4 daughters, she founded EIEIO Marketing; a digital marketing agency focused on Facebook Marketing for family-first businesses.

Through highly targeted, results-driven, Facebook Ads she's delivered results for her clients that include: doubling their lead volume, generating 62% more sales than the in-house team, attaining a 16x return on ad spend, and reducing the cost per lead by 99%!

After helping her daughter launch her first business, Storytime With Kiki, at the age of 10, Meg began hosting the FamilyPreneur Podcast: an interview-style podcast for parent entrepreneurs, raising entrepreneurial children.

 

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Hi, I’m Meg!

I live in an RV – traveling the US – with my husband and our four daughters. I am a former Facebook employee and the founder of EIEIO Marketing (a digital marketing agency).

My kids are very involved in my business(es), and even starting businesses of their own.

I’m on a mission to support other parent entrepreneurs seeking to not only balance work & family – but combine them!

My Children’s Book is Now Available!

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Instagram post 2127741109681388777_2903531453 I remember when I was leaving Facebook to start my own business, I got a LOT of advice from well-meaning people - how I could set myself up for success... which really was how I could make my digital presence "fit" the current status quo... .
But, it was not me.
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Once I scrapped those ideas and went back to building a business that was ME - even if it was not "normal" - my business REALLY took off and I started attracting the clients I actually wanted to attract.
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Moral of the story: Remember what makes you unique and let that shine through your marketing and social media presence!
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Don't get too caught up in trying to be like everyone else - you want to stand out, not blend in!
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If you want to uplevel your marketing strategy, check out the links in my bio - I have a ton of resources and ways that we can work together.
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#growthmindset #socialmediamom #ohmamamoment #ohheymama #FacebookAds #momcommunity #soulpreneur #bossmom #mompreneurs #momprenuer #mombosslife #stopdropandmom #workfromhomemom #kidpreneur #femaleentrepreneurs #femalefounders #facebookmarketingtraining #momhustle #wahmlife #socialmediamarketingtips #womenentrepreneur #SavvyBusinessOwner #unitedinmotherhood #facebookmarketing #entrepreneurspirit #womenwholead #podcastlove #podcastmom #facebookmarketingtips #familypreneur
Instagram post 2124214222830555661_2903531453 I'll tell ya what - I love being on stage. I totally get nervous as all hell - but I do love it. I love being able to teach and share my knowledge and experiences. I love impacting as many people at once as possible. That's why I am drawn to the stage, and why I love podcasting, too.
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#growthmindset #socialmediamom #ohmamamoment #ohheymama #FacebookAds #momcommunity #soulpreneur #bossmom #mompreneurs #momprenuer #mombosslife #stopdropandmom #workfromhomemom #kidpreneur  #femaleentrepreneurs #femalefounders #facebookmarketingtraining #momhustle #wahmlife #socialmediamarketingtips #womenentrepreneur  #SavvyBusinessOwner #unitedinmotherhood #facebookmarketing #entrepreneurspirit #womenwholead #podcastlove #podcastmom #facebookmarketingtips #familypreneur
Instagram post 2122065430927222709_2903531453 Hanging out with @serioustakepro at a recent event! Talking about the power of storytelling and video! Great lesson for entrepreneurs of ALL ages! <3
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#mastermind #socialmediamom #ohmamamoment #ohheymama #instamamagang #momcommunity #soulpreneur #bossmom #mompreneurs #momprenuer #mombosslife #facebookmarketingtraining #workfromhomemom #kidpreneur  #femaleentrepreneurs #femalefounders #createyourlife #momhustle #facebookmarketing #socialmediamarketingtips #womenentrepreneur  #SavvyBusinessOwner #facebookmarketingtips #womenwithambition #entrepreneurspirit #womenwholead #podcastlove #podcastmom #facebookmarketingstrategies #familypreneur
Instagram post 2121587402704457580_2903531453 Image for post 2121587402704457580_2903531453
Instagram post 2121500560462219439_2903531453 The goals of social media marketing cannot be just to gain likes, fans, and shares.
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These things are not ends, but means to an end.
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Social media marketing is far more than an online popularity contest, and the better business owners understand that, the better they can use it for their companies.
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#growthmindset #socialmediamom #FacebookMarketing #bossmom #mompreneurs #momprenuer #mombosslife #workfromhomemom #femaleentrepreneurs #femalefounders #createyourlife #momhustle #wahmlife #socialmediamarketingtips #womenentrepreneur #SavvyBusinessOwner #WomenWhoHustle #womenwithambition #entrepreneurspirit #womenwholead #podcastlove #podcastmom #podcastaddict #familypreneur #FacebookAds #unitedinmotherhood #FacebookAds #kidpreneur #FacebookStrategy #facebookmarketingtraining
Instagram post 2121301937309006170_2903531453 There are 7 things that you need to assemble and understand before spending $1 on Facebook Ads (or, before you spend another $1)!
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ONE of those things is your OFFER!
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First, you need to be clear on what you do or what you are selling - what is your BIG Offer that your Ads are going to be leading people towards?
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Once you have that in mind, you need to take a step back and think about things that you can give away for free...
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I recommend brainstorming a list of ideas - aim for 3-5 solid ideas.
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This could be a sample/preview/digital copy of what you sell.
It could be a coupon or incentive.
Maybe it’s a tool or process that will prepare your audience for your product or service.
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Often times these offers are a free PDF or video - most importantly, it should be something that provides instant value to prospective clients - it should be quick, simple, and solve ONE problem.
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Want to learn about the other 6 things you need? And how they all fit together to form the foundation of successful Facebook Ads?!
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--> CLICK the LINK in my BIO and download the Better Ads Blueprint from my collection of FREE STUFF! <--
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#growthmindset #socialmediamom #ohmamamoment #ohheymama #FacebookAds #momcommunity #soulpreneur #bossmom #mompreneurs #momprenuer #mombosslife #stopdropandmom #workfromhomemom #kidpreneur  #femaleentrepreneurs #femalefounders #facebookmarketingtraining #momhustle #wahmlife #socialmediamarketingtips #womenentrepreneur  #SavvyBusinessOwner #unitedinmotherhood #facebookmarketing #entrepreneurspirit #womenwholead #podcastlove #podcastmom #facebookmarketingtips #familypreneur
Instagram post 2120637954130245410_2903531453 I am so grateful that I had the opportunity to speak at the @womensbusinessworkshop - it's an amazing collection of #femaleentrepreneurs all focused on lifting each other up.
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The speakers were amazing (if I do say so myself, lol) and the attendees were JUST AS AMAZING.
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Do you attend conferences regularly?  What are your favorites?
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(and I do recommend you check out the Women's Business Workshop in Lake Geneva, Wisconsin!)
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#mastermind #socialmediamom #ohmamamoment #ohheymama #FacebookAds #momcommunity #soulpreneur #bossmom #mompreneurs #momprenuer #mombosslife #facebookmarketingtraining #workfromhomemom #kidpreneur  #femalefounders #createyourlife #momhustle #facebookmarketing #socialmediamarketingtips #womenentrepreneur  #SavvyBusinessOwner #facebookmarketingtips #womenwithambition #entrepreneurspirit #womenwholead #podcastlove #podcastmom #facebookmarketingstrategies #familypreneur

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