We’re coming to the end of our seven-week series focused on using business planning to create explosive growth in traffic, customers, and most importantly income. Much of what we’ve discussed so far has been actionable steps like writing down your goals as well as mindset pieces like the one about stepping out of your comfort zone. Today is all about putting everything we’ve discussed so far and combining it into something that can give you that explosive growth you want.
You see when you use the basic concept of exponential growth to your advantage, it doesn’t take very much progress in any one area to see big results. We briefly touched on this idea back when we talked about increasing traffic, subscribers, and customers to add to our bottom line. Today, we'll expand on this whole idea in a few different ways and tie it all back into setting goals and business planning in general.
The idea is to make progress on your goals and stack them in a way that gives you leverage. Here’s an example. Let’s say your first goal is to grow your current part time income by $500 a month so you can quit your day job. Following the example in this previous blog post, you come up with a way to get that done by growing your traffic, subscribers, and customers. Since you were able to then quit your day job, you have more time and energy to put into growing your business. You set more ambitious goals and add another $2,000 to your bottom line. Instead of taking everything out in profit, you decide to continue to work on this whole leverage idea.
You set aside $100 a month to play around with Facebook ads to see if you can turn that into a profitable income stream. You take another $200 to start outsourcing some of the ongoing tasks that hold you back. You hire your first VA and now you’re really making progress. This in turn gets the attention of a fellow online entrepreneur in a related niche who wants to work on a project together. See how this works!?
One goal builds on the next and they all work together to generate exponential growth. Of course this is just one little example. This can work in a myriad of different ways and will of course differ from one business to the next. My point is this…
If you start to think strategically and keep one eye on your next few moves, you can start to stack your efforts and engineer that explosive growth in a lot less time than you may think. Try it!
Meg Brunson has been marketing to moms for nearly a decade. After leaving her corporate job at Facebook in 2017 to be a more present mom to her 4 daughters, she founded EIEIO Marketing; a digital marketing agency focused on Facebook Marketing for family-first businesses.
Through highly targeted, results-driven, Facebook Ads she's delivered results for her clients that include: doubling their lead volume, generating 62% more sales than the in-house team, attaining a 16x return on ad spend, and reducing the cost per lead by 99%!
After helping her daughter launch her first business, Storytime With Kiki, at the age of 10, Meg began hosting the FamilyPreneur Podcast: an interview-style podcast for parent entrepreneurs, raising entrepreneurial children.