Another fun way to get traffic is to start making YouTube Videos. YouTube has a way of attracting people because more people like watching videos today than reading a page of text. This has to do with the fact that a high percentage of people use their mobile devices to navigate the net. It’s hard to read a long blog post on a phone. It is, however, easy to watch a video on your phone. Therefore, YouTube videos that are related to your niche will send traffic, build your list, and help you make more sales.
Let’s look at some easy ways to incorporate YouTube Videos into your online marketing efforts.
1. Provide Valuable Content
If you already create content for your blog, you’re on the right path. Take some of your most popular blog posts and turn them into videos. For example, if you have a Top 10 tips for doing something in your niche, make a video with the top three tips. Remember videos should be shorter. Most of the time more than ten minutes is too much.
2. Optimize Your Videos
Name your video file an appropriate short keyword name before uploading it. Add all the tagging, keywords, and information you can that will help search engines send your audience to your video. Ensure the sound and visuals are good and cut out anything that makes it too long and slow.
3. Don’t Forget Your CTA
In every single video – in both words and in text – ensure that you include your call to action by stating it during the video, writing it in the description, and linking to it within the video as well.
4. Improve Your Description Box
After you create your description box, look at what it looks like in search results on YouTube. The text may be cut off in a way that doesn’t help your audience know what is inside. Edit that if possible but keep it in mind as you create it in the first place.
5. Fully Populate Your Profile
YouTube is always updating profile capabilities. Use whatever they provide. If you get to write text, that’s a chance to include important keywords. If they allow images, that’s an opportunity to include more information. If they allow links, you can link to a special landing page. Do everything on the profile – fill in EVERY field. (This is a good tip for all social media platforms.)
6. Create Telling Channel Art
On your channel, you get a banner and an image and place that allows you to brand yourself. You can do a lot with this space, including providing more information about you and where to find you while also representing what this channel is about.
7. Publish Regularly
Once you start a YouTube channel, try to publish at least weekly. Pick a day and make it your goal to create something to publish each week. Obviously, more is best. Daily is better. But, don’t feel as if you can’t succeed by doing less. If once a week is all you can do, then you should still do it. In fact, even monthly is better than not doing anything.
8. Finally, participate in the YouTube community.
Even competitors want to see others succeed and are often willing to work together by collaborating in this close and active community. As a content creator, you’ll be part of an amazing group of people who have wonderful ideas and know what they’re doing. Find them, follow them, and get to know them so that you can also improve your YouTube channel long-term and get even more traffic.
- Stay with me – Every week I share new content related to content creation, business, and marketing. The easiest way not to miss anything is to join my weekly newsletter!
- Connect with a likeminded community – the FamilyPreneur™ Community is a great place to connect with other parents who are building businesses! Request to join, answer a couple easy questions (so we can ensure everyone in the group is legit), and I'll get you approved ASAP!