If you watch YouTube, you probably are aware that creators tend to make “response” videos to each other about certain topics. This works with competitors, those on opposite sides of the aisle on opinion, and between complementary businesses who want to grow their brand. Let’s look at how you can do this, too.
Find Blogs That Speak to Your Audience
First, make a list of all the blogs that your audience likes to follow. This is where they like getting their information. Therefore, if you start a cross-blog conversation with them, that will end up bringing their audience to you and your audience to them. It’s a great way to get new audiences to see your stuff.
Ensure They Are Complementary & Not Direct Competition
The best blogs to enter a cross-blog conversation with are people who promote complementary products and services to an audience that is the same or very close to yours. For example, you sell coloring pages, and they sell pens, and crayons, and paint.
Ensure That They Offer the Right Technology
Both of you need to use the right technology to make this work well. First, do include “do follow” on blog comments. Also, include technology that automatically links your commenters blog posts to the comments section. This will help you get more comments and action going on any given post.
Start it on Your Own and Hope for the Best
Now you have a choice. You can talk to the person about doing a cross conversation blog, or you can start it yourself and hope they join in. Start by using a post they already wrote, quote it in your blog post, and add your own comments. You can be positive or negative about what they said but keep in mind that you don’t really want to burn bridges unless you’re ready to burn bridges. The internet never forgets.
Agree to Do it Together
You can also contact the bloggers you want to create a cross conversation with and recommend a topic for a cross-blog conversation. Use a blog post like the one above but don’t publish it publicly yet. Send it to them and ask them if they’d like to use this as a jump-off for a cross conversation blog for the next week or however long you want to continue it. It might only be one post each. You might also decide to include more than one blogger.
Finally, create a commenting policy.
Tell your audience that you expect everyone to use good language and stick to the facts in their debates in the commentary. Use a commenting system that threads the comments and ensures that someone is policing it to get rid of spam. This is going to create a richer environment that enables more user-generated content to be created along with a fun discussion between experts.
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