When it comes to advertising, a very popular choice is CPM ads. There’s a good reason bloggers love them. They have the potential to pay more than ads like Google Adsense, and you don’t have to constantly chase down leads as is necessary with direct ad sales. Keep reading to learn what CPM ads are and which CPM ad networks are worth giving a try.
About CPM Ads
CPM ads pay you a certain rate per 1000 impressions the ad receives on your blog. An impression is simply one instance in which the ad appears on your blog. You will get paid when people see the advertisement, even if they don’t click on it. You’ll earn more money when you have a higher number of people visiting your blog. Therefore, traffic does play a role. It also matters where each ad is placed. An ad placed in a more prominent position on the page will receive an impression more frequently than one that is less visible. Payment for CPM impressions can vary widely, usually between $1.00 and $10.00 per impression.
Let’s take a look at three popular CPM Ad networks.
Media.net claims to be one of the top five largest ad tech companies worldwide. At the time of this writing, they serve over 500,000 websites. This makes them a trustworthy source to try CPM advertising on your blog. The approval process seems relatively easy. You must publish original content at least once a week and must not violate any property rights in the process. Rates are between $1.00 to $1.50 CPM. Media.net offers clients a personal account manager and has a $100 payout threshold. Well-performing niches on this platform include mortgage, credit loan, and health insurance.
BuySellAds is a great network to choose for new blogs. They have no minimum requirements for acceptance. Their platform matches advertisers with relevant content in order to provide targeted ads. It’s easy to cash out with BuySellAds. Their minimum payment for withdrawal is only $20 and only takes two to three days to be delivered to your PayPal account. One drawback is that they keep 25% of your earnings as commission. CPM rates are typically between $0.25 to $2.25, with an average of $0.75.
33 Across is a CPM ad network with no minimum traffic requirements, making it easy for publishers of all sizes to join. This platform offers exceptional customer service, and publishers are offered in-depth looks at their site performance through the platform's in-depth stats. Their CPM rates vary, and they support a variety of verticals.
Now that you have an understanding of CPM advertising networks and how they work, you can decide whether they make sense for your blog monetization plan. With some strategy, these networks can provide decent revenue.
- Stay with me – Every week I share new content related to content creation, business, and marketing. The easiest way not to miss anything is to join my weekly newsletter!
- Connect with a likeminded community – the FamilyPreneur™ Community is a great place to connect with other parents who are building businesses! Request to join, answer a couple easy questions (so we can ensure everyone in the group is legit), and I'll get you approved ASAP!