I've mentioned it before, but creative gets the user to “stop their scroll” through the newsfeed, but it's the copy that will determine what they do next. An image alone typically is not enough to compel the user to act, they will look to the copy to determine how they should react to seeing the post/ad. Facebook limits the text that you can put on images in your Ads, but you have plenty of space to write copy within the text field of the Ad – and that's what we're going to talk about today!
Here is one example of an effective copy format for you to test in your ads:
- Call out your audience.
- ATTN Moms:
- Are the kids asking you 497 questions each day?
- Connect with your audience by identifying the problem:
- Did you know that…
- Make sure they understand you’re best suited to solve their problem
- I’ve been there too…
- I have this training…
- I’ve generated these results…
- Tell them what you want them to do next, with the link to your landing page.
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Meg Brunson has been marketing to moms for nearly a decade. After leaving her corporate job at Facebook in 2017 to be a more present mom to her 4 daughters, she founded EIEIO Marketing; a digital marketing agency focused on Facebook Marketing for family-first businesses.
Through highly targeted, results-driven, Facebook Ads she's delivered results for her clients that include: doubling their lead volume, generating 62% more sales than the in-house team, attaining a 16x return on ad spend, and reducing the cost per lead by 99%!
After helping her daughter launch her first business, Storytime With Kiki, at the age of 10, Meg began hosting the FamilyPreneur Podcast: an interview-style podcast for parent entrepreneurs, raising entrepreneurial children.