You know that they say, “The money is in the list” and nothing can be more accurate than that. Building your email list, outside of creating and promoting offers, is your number one job if you’re wanting to run an online business or use online marketing to improve the traffic at your brick and mortar store. The money is in the list, and you need to be working on that list always.
But one thing about the email list that most people don’t think about is the fact that once someone is on your list, you can keep bringing them back to your website and offers simply by remembering to send your email list an announcement about any offers you make, new blog posts you publish, or any other information on your site that you deem important for them to go see. It’s one of the fastest and easiest ways to bring more traffic to your site. It’s also one of the most effective. After all, they’re already on your list so they already like what you say and trust you enough to join your list.
Aside from this, there are many reasons you need an email list. Don’t let anyone tell you that email marketing is dying, or that an email list doesn’t mean anything because you have social media. The truth is, no social media platform is going to last forever. Email is going to be around a long time until they invent something we’ve never imagined.
Your Favorite Social Media Platform Won’t Last Forever
If you look at social media platforms, they are here today and gone tomorrow and you do not own your group members, your followers, or anything about Facebook. When you have an email list, you own the list despite which email platform you choose to use. You can move the list to other platforms and use the list in any way that you want.
The Money is in the List
Yes, it’s there. You must build a list of targeted audience members who want the things you are offering them. Most of your sales will eventually come from this list. You won’t have to reinvent the wheel every single time in order to start making regular money as long as you keep growing your email list with an audience that wants what you are offering, and you take the extra step of sending offers to them. It really is that simple.
Email Marketing is Simple
Email marketing is something you can do in your sleep. Once you set up your autoresponders and start building your list, you can build out your marketing funnels with the content you want to deliver to them and it’ll all be done automatically. They’ll get on the list and be nurtured and taken care of due to the messages you’ve put in the system. All you need to do live is be ready for customer service questions, which you can outsource if you desire.
Finally, nothing works better than email marketing for building a business. If you have products to sell, and an audience who wants them, you can make it in this online marketing world by doing what works: Email marketing.
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