You want to know what one of the very best things about compliments is? They tend to be contagious. If you’re out there bragging about others and how good they are in a way that shows the benefits to your audience, the people you are bragging about probably will eventually return the favor. It’s just human nature.
Call Them Out on Social Media
Giving compliments to others is an important way to build trust with your audience. Whether you’d like to brag about a customer, a client, or a competitor, it doesn’t matter. Using social media as the vehicle by which you deliver the message will not only get attention from the person you’re complimenting but also, you’ll get attention from potential new customers who tend to follow them.
Thank Them Publicly
Anytime someone does something for you, whether it’s to buy from you, offer a testimonial, or something else that is amazing, be sure to thank them for it in public. Depending on how big of a deal it is, you can write a blog post about it telling their story and then share it on social media tagging them, so they’ll see it. This serves the purpose of letting them know how you feel but also provides content for your audience that builds faith in you.
Don’t Rule Out Your Competition
Everyone has competitors, and you should know who they are. Not only your direct competition but your indirect competition. The reason this works is that often the same circle of people are buying from the same circle of sellers. When you compliment your competition, you end up with their followers/customers' eyes on you due to the compliment.
Don’t make up compliments just to call out someone on social media or to blog about them and tag them. The bragging on others should be honest and true and direct. Don’t blow smoke. But do be generous and lavish with your praise when appropriate.
Include a Freebie
One way to compliment someone is to call them out on social and then provide something special for anyone who reads the brag. For example, do you want to experience the same thing? Why not download this freebie to find out more about this problem and the solutions that are available to you? Only do this if it's authentic and related to the freebie though.
When you freely compliment others, people grow to trust you more. They start seeing you as a confident, successful, safe person with whom they can open up to. After all, if you can throw an honest compliment to your competition, you must be successful enough for it not to concern you or worry you. That means to your prospect it’s safer than ever to do business with you because your expertise shines through.
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