[Episode #101] I became the FamilyPreneur because I am truly passionate about encouraging other entrepreneurs to be able to invest in their families and their businesses in a way which doesn’t sacrifice either. So it just makes sense to use my kids in my marketing and branding. It’s been fun to include them and, at this point, they love it! But what's okay to share and what's not? How much is too much? Today I dive into this somewhat tricky topic super relevant for those of us who are entrepreneurs and use our children in our marketing and branding.
By now, I'm sure you've seen pictures of my kids all over my marketing. I love showing off my cute kids! They say the darndest things and I am constantly learning from them.
But we have to really ask ourselves, how much will we include about our kids in our storytelling through graphics, videos, podcasts, social media, marketing, and branding? As adults, we have the luxury of deciding exactly what we will or won’t share with our audience, but our kids don’t. This means that we have a responsibility as supportive parents to involve our kids in that process as much as possible. To do that, we have to ask our kids for permission before we share.
My friend Alison Rand, (who was on the podcast on episode 22! ) and who is the parent of two adopted kids really helped me reflect on this challenge because of how intentional she is about what she shares about her own kids. She pointed out that when she tells stories about her kids, they really are their stories; she was just impacted by them.
We have to consider if the stories we tell could potentially be embarrassing or simply compromise their right to privacy. A perfect example was the recent episode of the podcast where I talked about Alannah’s make-up tutorial on her Youtube channel. In the video, she actually made a mistake in the process and I wondered how she would feel about me still using it. We talked about how it could be embarrassing…. or it could just be funny and a way for people to connect with her. In the end, she decided it was mostly funny and she didn’t have a problem sharing it.
But again, I always let my kids know if they ever change their mind, they have the right to say they want to take it down. I have to check in with them periodically and confirm- are they still comfortable with being in all my marketing materials too? Is it something they want to do?
You may be wondering: why so serious Meg? It’s a good question. Because generally, the stories I share about my kids are very benign.
But this topic became glaringly important to discuss because of a really serious circumstance that my family and I encountered recently, which I will be sharing in its entirety next week. I will warn you it’s a very heavy topic, and frankly, not one I ever wanted to have to weigh into as a parent. But because I think that other families are most likely struggling with it too, I wanted to share it on the show, but the consequences of me sharing it are much more obvious. I knew the only way I could share is if I had my daughter’s full permission. I also had to give her the right to say that at any point she no longer wanted it to be public. So if she ever does, I will honor that and take it down.
So please join me next week as I tell her story, how it affected our family, and how it impacted me personally.
In the meantime, I challenge you to think about how you are involving your kids in your business and how much say they have in that process. Do they feel safe, comfortable and secure about how you are sharing their faces and their stories?
If you feel comfortable, we would love for you to come weigh into this conversation in the FamilyPreneur community Facebook group. How have you wrestled with this topic? We would love to learn from your experience!
About The Host
Meg Brunson has been marketing to moms for nearly a decade. After leaving her corporate job at Facebook in 2017 to be a more present mom to her 4 daughters, she founded EIEIO Marketing; a digital marketing agency focused on Facebook Marketing for family-first businesses.
Through highly targeted, results-driven, Facebook Ads she's delivered results for her clients that include: doubling their lead volume, generating 62% more sales than the in-house team, attaining a 16x return on ad spend, and reducing the cost per lead by 99%!
After helping her daughter launch her first business, Storytime With Kiki, at the age of 10, Meg began hosting the FamilyPreneur Podcast: an interview-style podcast for parent entrepreneurs, raising entrepreneurial children.