Meg Brunson

Marketing & entrepreneurship with a former Facebook employee, redefining FamilyPreneur "balance" by involving kids in business.

  • Home
  • Who’s Meg?
  • Listen & Learn
    • iTunes/Apple Podcasts (iOS)
    • Google Podcasts (Android)
    • Facebook Marketing
    • Family/Parenting
    • Entrepreneurship
  • Free Stuff
  • Let’s Work Together!
    • Done-For-You Facebook Marketing Agency
    • Done-With-You Mentorship
    • Strategy Sessions
    • Self-Paced DIY Courses
    • Email
    • Facebook
    • Instagram
    • LinkedIn
    • Pinterest
    • Twitter
    • YouTube

Savoring the SweetLife with April Beach

May 15, 2019

Today's guest is a mom of 3 boys, a surfer, and the wife of a sports lifestyle entrepreneur.  She's a business development consultant for adventurous female entrepreneurs who are determined to defy the status quo, control their life, and build a socially conscious company while raising awesome kids… and has been featured by TODAY, MSNBC, Patagonia, 5280 Magazine and other media for her role in maverick life-first business design. Let's welcome the host of the iTunes top rated “SweetLife Entrepreneur Podcast,” April Beach!

Sponsored By: Home Alone Class

It's time to start making plans for the summer – school will be out before you know it!  If your child is in the tween-age years (that's those awkward years before they're officially a teenager, but they're old enough for some increased responsibility) you may have started thinking about when they'll be ready to have a little home alone time. When I lived in NY, we had a local class available that prepared kids for home alone situations, and since this class did not exist in AZ, I created my own digital version, so all parents can benefit from the convenience of a Home Alone Class!  The class was designed with kids 7-14 in mind – so even if your child is not quite ready for the responsibility, this is a course that will equip them with the skills to handle any emergency or unexpected situations, and when the time is right, be home alone!

 

The Notes

April shares about how her childhood affected her journey towards being an entrepreneur..

  • April’s parents were lifestyle entrepreneurs.
  • All of their businesses were built around action and adventure sports for the purpose of creating an experience and a lifestyle.
  • They had a house in Hawaii and California, and they bounced back and forth between the house to catch the best waves.
  • There were definitely moments when this lifestyle was challenging but they always had location and time freedom.
  • Her mom would even pull her out of school when the surf was up.
“I can’t think of anything worse than going to a job when someone else tells me I have to be there to produce my creative work or even have a creative ability and have to do that for someone else’s benefit.” ~April Beach,… Click To Tweet

April shares how she has never had a traditional job or the desire to go to college.

  • April waited tables and bartended, but that was even too much structure for her.
  • She decided to pitch to the restaurant that they needed her to develop their corporate training manual so she was hired to travel around and train the employees of new restaurants.

April shares how her 1st entrepreneurial venture began when she was 13.

  • At this time her mom left her step-dad, and April was given the option to live with her mom in Florida or move out on her own, so she decided to live on her own.
  • She knew she wanted to graduate with her diploma, but had no desire to go to college. 
  • She graduated early and then took a trip with friends to go surfing in Costa Rica
  • It was obvious that her exposure to the entrepreneurial life had positioned her to think about her options for her future differently.
  • Her mom taking off when she was young helped April realize she never wanted anyone to take away that lifestyle from her again.
  • At 21, she had her first consulting job opportunity with a chiropractic corporation to develop an integrated business model.
  • This opportunity helped her learn that it was absolutely okay to ask questions when she didn’t know the answers.
“Being okay with asking questions when I have no idea what I’m talking about and not pretending like I know something that I don’t know-that I think is the biggest lesson.” ~April Beach, FamilyPreneur Podcast episode #112 Click To Tweet

April explains how she is still very much “soul-tied” to the ocean.

  • She currently lives in Boulder, Colorado, but is back in California twice a month.
  • When she’s home, she adapts her love by going out to do stand up paddle boarding.
  • She doesn’t want to uproot her kids at the moment, but she knows she will be back in California eventually.
  • April is a business development expert for women who want to develop a business built around that time and adventure freedom she grew up with.
  • She is also the founder of the Parent Concierge and the Parent Industry.
  • She started Baby Planner Inc., which teaches entrepreneurs how to develop parent coaching businesses.
  • In 2011, she wanted to shift gears and became an environmental non-profit founder.
  • This was enabled by the fact that she had launched courses and was still making passive income.
  • In 2013, she launched The SweetLife Company which helps women develop service based business models around the time, location freedom priority.
  • Now about 80% of the women she works with are doulas who want to offer online or in person courses.
  • The SweetLife has a podcast and a 5 phase system that teaches women how to build their business.
“In my opinion, if you have kids, it doesn’t matter how old they are, family strategies have to be taken into account otherwise the business is not going to be as profitable as it could be.” ~April Beach, FamilyPreneur Podcast… Click To Tweet

April explains what The SweetLife Company offers clients.

  • April is very straightforward in her approach and gives very specific input about how to implement all the fundamentals of business building from writing copy to building the website to making six figures.
  • April can help parent entrepreneurs identify what type of services they should be offering based on what stage or season of life they are in with their family.
  • She was forced to learn this herself when she had built a business and yet had a son who had severe medical needs that demanded her attention and care.

April talks about why and how her husband made the jump from the corporate world to entrepreneurship.

  • All 3 of her boys have very passionate interests.
  • They have a shared vision of investing in their kid’s potential and influence and the entrepreneurial life meant having zero limits in what they could offer their kids in terms of opportunities, especially with travel.
  • Being a business coach and a wife to an husband who was starting a business presented a few challenges in roles and boundaries.
  • April and her husband are very aware of their strengths and roles-she is big picture and he is very operational.
  • They even mastermind together each week to contribute to one another’s business.
And we don’t have to wait until the end because the now is where I want women to realize “I’m awesome now. My kids are rad now.” ~April Beach, FamilyPreneur Podcast episode #112 Click To Tweet

April shares some of what her kids are up to these days.

  • Timothy’s passion is lacrosse and he is planning to pursue entrepreneurship as a Division I athlete through the university.
  • Jake is a hip hop dancer and passionate about the arts, but has had several businesses already and works for his mom doing video editing.
  • Sam is in the process of identifying how he can help people in the medical field without necessarily going to medical school.
  • April created a vlog recently which includes all their travels and an unfiltered look at what their lifestyle really entails-the good, the bad, and the ugly.
  • She stresses that even if you’re taking small steps towards building your business, as long as you are taking consistent action, it all counts!

Meet April Beach

April Beach is a business development consultant and strategist for female entrepreneurs who defy the status quo, builds unconventional companies, and lives life on their own terms, all while raising their kids. She is also an author, speaker, founder of the parent coaching industry, online courses pioneer, socially conscious business developer, and environmental nonprofit founder.

Since her first business consulting request at age 21, April has coached over 4,000 entrepreneurs and developed world-class programs for corporations as well as business launch systems for family lifestyle entrepreneurs. April is the creator of the SweetLife Entrepreneur System™ and has carved her niche as the go-to business strategist for entrepreneurs who believe in purpose over profit and earning what they need to live the life they want.

April been featured on Today, MSNBC, and Fox News, and in the New York Times, the Denver Business Journal, and Patagonia. She was named the “Greatest Thinker of 2011” by the Denver Post. She is also the host of the top-rated SweetLife Entrepreneur Podcast.

Find April Beach

  • Website 
  • Podcast


About The Host

Meg Brunson has been marketing to moms for nearly a decade. After leaving her corporate job at Facebook in 2017 to be a more present mom to her 4 daughters, she founded EIEIO Marketing; a digital marketing agency focused on Facebook Marketing for family-first businesses.

Through highly targeted, results-driven, Facebook Ads she's delivered results for her clients that include: doubling their lead volume, generating 62% more sales than the in-house team, attaining a 16x return on ad spend, and reducing the cost per lead by 99%!

After helping her daughter launch her first business, Storytime With Kiki, at the age of 10, Meg began hosting the FamilyPreneur Podcast: an interview-style podcast for parent entrepreneurs, raising entrepreneurial children.

FamilyPreneur Podcast, Posts · Leave a Comment

« No creative? No problem: FREE Facebook Stock Photos!
I think you’re wrong, Alabama »

Leave a Reply Cancel reply

Your email address will not be published.

Hi, I’m Meg!

I live in an RV – traveling the US – with my husband and our four daughters. I am a former Facebook employee and the founder of EIEIO Marketing (a digital marketing agency).

My kids are very involved in my business(es), and even starting businesses of their own.

I’m on a mission to support other parent entrepreneurs seeking to not only balance work & family – but combine them!

My Children’s Book is Now Available!

Search

FREE STUFF!

The episode that started it all!

Listen To The Latest Episodes:

Grow Grateful with Heather Vickery
Redefining Success and Purpose with Stefanie Gass
Pricing, Profit, and Process with Michele Williams


USFamilyGuide.com

Listen to the Podcast
Read the Blog
Shop the Merch

Let’s Work Together!
Join the Community
Be my PODCAST Guest!

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • YouTube

Meet Meg
Cool Tools
Business Besties
FREE Stuff
Contact Meg
Media/Press

Instagram post 2127741109681388777_2903531453 I remember when I was leaving Facebook to start my own business, I got a LOT of advice from well-meaning people - how I could set myself up for success... which really was how I could make my digital presence "fit" the current status quo... .
But, it was not me.
.
Once I scrapped those ideas and went back to building a business that was ME - even if it was not "normal" - my business REALLY took off and I started attracting the clients I actually wanted to attract.
.
Moral of the story: Remember what makes you unique and let that shine through your marketing and social media presence!
.
Don't get too caught up in trying to be like everyone else - you want to stand out, not blend in!
.
.
If you want to uplevel your marketing strategy, check out the links in my bio - I have a ton of resources and ways that we can work together.
.
.
.
#growthmindset #socialmediamom #ohmamamoment #ohheymama #FacebookAds #momcommunity #soulpreneur #bossmom #mompreneurs #momprenuer #mombosslife #stopdropandmom #workfromhomemom #kidpreneur #femaleentrepreneurs #femalefounders #facebookmarketingtraining #momhustle #wahmlife #socialmediamarketingtips #womenentrepreneur #SavvyBusinessOwner #unitedinmotherhood #facebookmarketing #entrepreneurspirit #womenwholead #podcastlove #podcastmom #facebookmarketingtips #familypreneur
Instagram post 2124214222830555661_2903531453 I'll tell ya what - I love being on stage. I totally get nervous as all hell - but I do love it. I love being able to teach and share my knowledge and experiences. I love impacting as many people at once as possible. That's why I am drawn to the stage, and why I love podcasting, too.
.
.
.
.
.
#growthmindset #socialmediamom #ohmamamoment #ohheymama #FacebookAds #momcommunity #soulpreneur #bossmom #mompreneurs #momprenuer #mombosslife #stopdropandmom #workfromhomemom #kidpreneur  #femaleentrepreneurs #femalefounders #facebookmarketingtraining #momhustle #wahmlife #socialmediamarketingtips #womenentrepreneur  #SavvyBusinessOwner #unitedinmotherhood #facebookmarketing #entrepreneurspirit #womenwholead #podcastlove #podcastmom #facebookmarketingtips #familypreneur
Instagram post 2122065430927222709_2903531453 Hanging out with @serioustakepro at a recent event! Talking about the power of storytelling and video! Great lesson for entrepreneurs of ALL ages! <3
.
.
.
.
.
#mastermind #socialmediamom #ohmamamoment #ohheymama #instamamagang #momcommunity #soulpreneur #bossmom #mompreneurs #momprenuer #mombosslife #facebookmarketingtraining #workfromhomemom #kidpreneur  #femaleentrepreneurs #femalefounders #createyourlife #momhustle #facebookmarketing #socialmediamarketingtips #womenentrepreneur  #SavvyBusinessOwner #facebookmarketingtips #womenwithambition #entrepreneurspirit #womenwholead #podcastlove #podcastmom #facebookmarketingstrategies #familypreneur
Instagram post 2121587402704457580_2903531453 Image for post 2121587402704457580_2903531453
Instagram post 2121500560462219439_2903531453 The goals of social media marketing cannot be just to gain likes, fans, and shares.
.
These things are not ends, but means to an end.
.
Social media marketing is far more than an online popularity contest, and the better business owners understand that, the better they can use it for their companies.
.
.
.
#growthmindset #socialmediamom #FacebookMarketing #bossmom #mompreneurs #momprenuer #mombosslife #workfromhomemom #femaleentrepreneurs #femalefounders #createyourlife #momhustle #wahmlife #socialmediamarketingtips #womenentrepreneur #SavvyBusinessOwner #WomenWhoHustle #womenwithambition #entrepreneurspirit #womenwholead #podcastlove #podcastmom #podcastaddict #familypreneur #FacebookAds #unitedinmotherhood #FacebookAds #kidpreneur #FacebookStrategy #facebookmarketingtraining
Instagram post 2121301937309006170_2903531453 There are 7 things that you need to assemble and understand before spending $1 on Facebook Ads (or, before you spend another $1)!
.
ONE of those things is your OFFER!
.
First, you need to be clear on what you do or what you are selling - what is your BIG Offer that your Ads are going to be leading people towards?
.
Once you have that in mind, you need to take a step back and think about things that you can give away for free...
.
I recommend brainstorming a list of ideas - aim for 3-5 solid ideas.
.
This could be a sample/preview/digital copy of what you sell.
It could be a coupon or incentive.
Maybe it’s a tool or process that will prepare your audience for your product or service.
.
Often times these offers are a free PDF or video - most importantly, it should be something that provides instant value to prospective clients - it should be quick, simple, and solve ONE problem.
.
Want to learn about the other 6 things you need? And how they all fit together to form the foundation of successful Facebook Ads?!
.
--> CLICK the LINK in my BIO and download the Better Ads Blueprint from my collection of FREE STUFF! <--
.
.
.
#growthmindset #socialmediamom #ohmamamoment #ohheymama #FacebookAds #momcommunity #soulpreneur #bossmom #mompreneurs #momprenuer #mombosslife #stopdropandmom #workfromhomemom #kidpreneur  #femaleentrepreneurs #femalefounders #facebookmarketingtraining #momhustle #wahmlife #socialmediamarketingtips #womenentrepreneur  #SavvyBusinessOwner #unitedinmotherhood #facebookmarketing #entrepreneurspirit #womenwholead #podcastlove #podcastmom #facebookmarketingtips #familypreneur
Instagram post 2120637954130245410_2903531453 I am so grateful that I had the opportunity to speak at the @womensbusinessworkshop - it's an amazing collection of #femaleentrepreneurs all focused on lifting each other up.
.
The speakers were amazing (if I do say so myself, lol) and the attendees were JUST AS AMAZING.
.
Do you attend conferences regularly?  What are your favorites?
.
.
(and I do recommend you check out the Women's Business Workshop in Lake Geneva, Wisconsin!)
.
.
.
#mastermind #socialmediamom #ohmamamoment #ohheymama #FacebookAds #momcommunity #soulpreneur #bossmom #mompreneurs #momprenuer #mombosslife #facebookmarketingtraining #workfromhomemom #kidpreneur  #femalefounders #createyourlife #momhustle #facebookmarketing #socialmediamarketingtips #womenentrepreneur  #SavvyBusinessOwner #facebookmarketingtips #womenwithambition #entrepreneurspirit #womenwholead #podcastlove #podcastmom #facebookmarketingstrategies #familypreneur

Copyright © 2019 · Meg Brunson · Privacy Policy · Terms & Conditions