Today's guest is a mom of 3 boys, a surfer, and the wife of a sports lifestyle entrepreneur. She's a business development consultant for adventurous female entrepreneurs who are determined to defy the status quo, control their life, and build a socially conscious company while raising awesome kids… and has been featured by TODAY, MSNBC, Patagonia, 5280 Magazine and other media for her role in maverick life-first business design. Let's welcome the host of the iTunes top rated “SweetLife Entrepreneur Podcast,” April Beach!
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April shares about how her childhood affected her journey towards being an entrepreneur..
- April’s parents were lifestyle entrepreneurs.
- All of their businesses were built around action and adventure sports for the purpose of creating an experience and a lifestyle.
- They had a house in Hawaii and California, and they bounced back and forth between the house to catch the best waves.
- There were definitely moments when this lifestyle was challenging but they always had location and time freedom.
- Her mom would even pull her out of school when the surf was up.
April shares how she has never had a traditional job or the desire to go to college.
- April waited tables and bartended, but that was even too much structure for her.
- She decided to pitch to the restaurant that they needed her to develop their corporate training manual so she was hired to travel around and train the employees of new restaurants.
April shares how her 1st entrepreneurial venture began when she was 13.
- At this time her mom left her step-dad, and April was given the option to live with her mom in Florida or move out on her own, so she decided to live on her own.
- She knew she wanted to graduate with her diploma, but had no desire to go to college.
- She graduated early and then took a trip with friends to go surfing in Costa Rica
- It was obvious that her exposure to the entrepreneurial life had positioned her to think about her options for her future differently.
- Her mom taking off when she was young helped April realize she never wanted anyone to take away that lifestyle from her again.
- At 21, she had her first consulting job opportunity with a chiropractic corporation to develop an integrated business model.
- This opportunity helped her learn that it was absolutely okay to ask questions when she didn’t know the answers.
April explains how she is still very much “soul-tied” to the ocean.
- She currently lives in Boulder, Colorado, but is back in California twice a month.
- When she’s home, she adapts her love by going out to do stand up paddle boarding.
- She doesn’t want to uproot her kids at the moment, but she knows she will be back in California eventually.
- April is a business development expert for women who want to develop a business built around that time and adventure freedom she grew up with.
- She is also the founder of the Parent Concierge and the Parent Industry.
- She started Baby Planner Inc., which teaches entrepreneurs how to develop parent coaching businesses.
- In 2011, she wanted to shift gears and became an environmental non-profit founder.
- This was enabled by the fact that she had launched courses and was still making passive income.
- In 2013, she launched The SweetLife Company which helps women develop service based business models around the time, location freedom priority.
- Now about 80% of the women she works with are doulas who want to offer online or in person courses.
- The SweetLife has a podcast and a 5 phase system that teaches women how to build their business.
April explains what The SweetLife Company offers clients.
- April is very straightforward in her approach and gives very specific input about how to implement all the fundamentals of business building from writing copy to building the website to making six figures.
- April can help parent entrepreneurs identify what type of services they should be offering based on what stage or season of life they are in with their family.
- She was forced to learn this herself when she had built a business and yet had a son who had severe medical needs that demanded her attention and care.
April talks about why and how her husband made the jump from the corporate world to entrepreneurship.
- All 3 of her boys have very passionate interests.
- They have a shared vision of investing in their kid’s potential and influence and the entrepreneurial life meant having zero limits in what they could offer their kids in terms of opportunities, especially with travel.
- Being a business coach and a wife to an husband who was starting a business presented a few challenges in roles and boundaries.
- April and her husband are very aware of their strengths and roles-she is big picture and he is very operational.
- They even mastermind together each week to contribute to one another’s business.
April shares some of what her kids are up to these days.
- Timothy’s passion is lacrosse and he is planning to pursue entrepreneurship as a Division I athlete through the university.
- Jake is a hip hop dancer and passionate about the arts, but has had several businesses already and works for his mom doing video editing.
- Sam is in the process of identifying how he can help people in the medical field without necessarily going to medical school.
- April created a vlog recently which includes all their travels and an unfiltered look at what their lifestyle really entails-the good, the bad, and the ugly.
- She stresses that even if you’re taking small steps towards building your business, as long as you are taking consistent action, it all counts!
Meet April Beach
April Beach is a business development consultant and strategist for female entrepreneurs who defy the status quo, builds unconventional companies, and lives life on their own terms, all while raising their kids. She is also an author, speaker, founder of the parent coaching industry, online courses pioneer, socially conscious business developer, and environmental nonprofit founder.
Since her first business consulting request at age 21, April has coached over 4,000 entrepreneurs and developed world-class programs for corporations as well as business launch systems for family lifestyle entrepreneurs. April is the creator of the SweetLife Entrepreneur System™ and has carved her niche as the go-to business strategist for entrepreneurs who believe in purpose over profit and earning what they need to live the life they want.
April been featured on Today, MSNBC, and Fox News, and in the New York Times, the Denver Business Journal, and Patagonia. She was named the “Greatest Thinker of 2011” by the Denver Post. She is also the host of the top-rated SweetLife Entrepreneur Podcast.
Find April Beach
About The Host
Meg Brunson has been marketing to moms for nearly a decade. After leaving her corporate job at Facebook in 2017 to be a more present mom to her 4 daughters, she founded EIEIO Marketing; a digital marketing agency focused on Facebook Marketing for family-first businesses.
Through highly targeted, results-driven, Facebook Ads she's delivered results for her clients that include: doubling their lead volume, generating 62% more sales than the in-house team, attaining a 16x return on ad spend, and reducing the cost per lead by 99%!
After helping her daughter launch her first business, Storytime With Kiki, at the age of 10, Meg began hosting the FamilyPreneur Podcast: an interview-style podcast for parent entrepreneurs, raising entrepreneurial children.