Today’s guest is a former Corporate HR and DEI consultant turned heart-centered copywriter for socially conscious women who coach women. She partners with unapologetically progressive clients to create inclusive brand messaging and impactful sales copywriting so their people feel safe, seen, heard… any inspired to buy. She lives in Southern NH with her husband, two toddlers, and two cats who think they’re humans… I can’t wait to introduce you to Amy Matos.
In This Episode You’ll Learn
- How to rethink your ideal client from lens of inclusive messaging
- Considerations for inclusive messaging BEYOND race
- Things to watch for re: language appropriation
Listen and Subscribe Now
Meet Amy
Amy Matos is a former Corporate HR and DEI consultant turned heartcentered copywriter for socially conscious women who coach women. She partners with unapologetically progressive clients to create inclusive brand messaging and impactful sales copywriting so their people feel safe, seen, heard… any inspired to buy. Amy lives in Southern NH with her husband, two toddlers, and two cats who think they’re humans.
Find Amy
Join The Community & Continue The Conversation:
![The days of trust and sincerity are gone, leaving confusion and uncertainty in their wake.
Too many companies are crafting gimmicks rather than solid solutions.
That changes how you need to market your business.
Consumers want to do business with brands they feel they can trust.
They want to find a business positioned in a way that makes the customer experience meaningful.
Given the vast landscape of the internet, you need smart marketing efforts.
In the past, companies relied on clever spin messages and headlines to make people buy their products and services.
Consumers can now see through the manipulative marketing tactics companies use.
Stay in the loop!
Instead of those underhanded tricks, I can show you how to use new creative marketing strategies to help you make better decisions.
You need to start thinking outside the box to win over skeptical consumers.
(1) Talk to them directly.
(2) Be authentic.
(3) Create a meaningful dialogue between your business and your consumers.
(4) Find out what they really want and how your product will benefit them in their daily lives.
Nothing beats clarity in business.
If your marketing materials are not clear and direct, they will fail to convey the message you want.
Consumers will be distracted and leave without buying.
But you can change that.
I invite you to get the first taste of market acceptance. 😉
To focus on those who matter most as you create the most value for your business.
To broaden your appeal by providing a service that no one else offers.
How, you might ask?
Check out the link in my bio [ItsJustMarketing.co] and join the Just Marketing™ movement today!](https://www.megbrunson.com/wp-content/plugins/instagram-feed/img/placeholder.png)
