In episode #2 of the FamilyPreneur Podcast, you will learn the number one piece of advice for pursuing entrepreneurship, from the perspective of each of our first 12 guests! Then, over the course of the next few weeks, you’ll have the opportunity to listen to their full interviews in their entirety!
First, I’d like to introduce Angela Ferrari. Angela Ferrari is an artist, children's book author and illustrator based in Portland Maine.She is the creator and host of the Story Spectacular podcast. Angela grew up in the mountains of western Maine. Living in a rural setting, she developed a talent for finding creative ways to play and captivate her imagination. She has since expanded her artistic endeavors, writing and illustrating three children’s books. Most recently Angela has launched Story Spectacular, a children’s story podcast featuring original stories and classic retellings.
#1 – Just go for it! – Angela Ferrari
I would say that whatever you have inside you, whatever story you have to tell or creative venture you have, just go for it. I mean there's no excuse nowadays with all of the advantages we have with technology. You can not only, you know, write a book or make your own website. Not only do you have the tools to pursue, but you also have the tools to promote.
Angela hit the nail on the head. Technology has made it easier than ever to monetize our passions. With the internet, we can create our storefront via a website, leverage social media for affordable marketing solutions, and research just about any question we have. Now, let’s hear from Micala.
Micala Quinn is a wife, mom, teacher, lifelong learner and founder of The Live Free Mama Movement. She helps moms launch their freelance business using the skills they already have so that they can have more freedom, flexibility, and financial stability to be the mom they want to be! If you wanted to help them, it might be a good idea to put them in talks with High Risk Merchant Account specialist if they have previously struggled with acquiring credit card processing through traditional merchants. Let their idea grow with the right support behind them.
Hi Micala, what advice do you have for new entrepreneurs?
#2 – Done, Not Perfect – Micala Quinn
Just one thing, and this is something that I follow and it’s actually up on my wall. I'm in my office right now and I wanted this to be filled with inspirational and like happy thoughts. One of the phrases that I have been hearing from Dana Malstaff – it comes up in like all of her stuff on her Podcast and her group, and the Boss Mom retreat I went to. It’s this idea of “done not perfect.” So if you're starting out and you are launching your freelance business – whatever services you are going to offer – just start! Get it out there. Get yourself a personalized car magnet to advertise your business! You don't have to have a website. You don't have to have a business Page. You just have to kind of have that clarity of what you're offering, and start telling people.
That’s great advice, Micala. It’s easy to get overwhelmed with all of the things we think we need to do before we launch a business. But it’s important to remember that you don’t need to be perfect right out of the gate. You should not compare yourself to businesses who have been established for years. Everyone has to start somewhere and you dont need all the things right out out the gate. Focus on one thing at a time, and allow yourself to grow from there.
Stacy Brookman has a great piece of advice to add. Stacy Brookman is a Resilience and Life Storytelling Expert and produces the Real Life Resilience podcast. Her mission is to tell stories of recovery from life’s most difficult trauma and provide tools for resiliency for kids and adults. Hi Stacy, what is your top piece of advice?
#3 – Start Small – Stacy Brookman
Start small. You don't have to quit your job. I haven't yet quit my corporate job. I'm hoping to this next upcoming year. But you know, just go ahead and start. Start small. Make a lot of mistakes. That's okay. Make the mistakes when you're small. Like, I've tried to do some Facebook Lives and YouTube Lives and it took me a while before… Took me a lot of people are saying “There's no sound!” (Oh no!) It took me a while before I got the right formula. But you do it, and do it when you're small, and you can find that time. I take a lunch. You know, a lot of people in the corporate world don't take lunches. They just work right through it. That's my time I'm going to take it. I am going to step away from my desk. I'm going to work on my business. I think that's what everybody can and should do, because the way the economy is going is that there are more freelancers, more entrepreneurs, and you're giving yourself a boost for the future.
Great addition, Stacy. Mistakes and even “failures” are essential steps to success. We have to make those mistakes in order to learn and improve. As moms it can also be hard to make time for ourselves, but I love how you found a way to carve time out of your lunch break – to work on your business a little bit each day. A “side hustle” can not only provide a great escape away from the mundane corporate world – a way to pursue our passions and it sparks the possibility for financial freedom.
Susie Parker is our next guest – and she also works a corporate job alongside managing her successful business. Susie is a certified Sleep Consultant and founder of Sleep Baby Love, Child Sleep Consulting. She is a “been there done that” mom of two beautiful girls who have had her deal with many sleep challenges head on. Through personalized consulting and online courses, Susie helps many exhausted families teach their babies, toddlers and preschoolers to LOVE sleep.
Welcome Susie, what is your number 1 piece of advice for parents pursuing entrepreneurship?
#4 – It ain't easy. But it's worth it. – Susie Parker
It ain’t easy, but it’s worth it! So, I found a business that I actually created where I was able to start with a lower investment. I mean I didn't have to create a product or anything. I had a website and I was able to through word of mouth get my first client, so that was a pretty good opportunity. If you can find something like that, without spending a ton of investment into branding or courses, at that point, just start your business. And then once you have clients and you have money coming in, figure out where you want to invest it. Getting rich happens for a lot of people, but it doesn't happen for everyone. I think these, “make a million dollars in a year,” you’d have to have a really premium price service, and if you're selling to your mom, I don't know necessarily that that's always the best service. So, you have to really figure out where you want to go, and don't get jealous of other people's success.
Yes, it’s definitely worth it! There are many many entrepreneurs who work a full time job while they are building the foundations of their “side hustle.” Starting a business with as little of an investment as possible is great advice, and then once you start making money you can reinvest that into expanding and growing your business. I also love that you mentioned not getting jealous of other people’s success. Focus on improving yourself continuously, and draw inspiration from others, but know that people will follow you for being you.
Next, let’s hear from Vicki DeLuzio. Vicki echos some of Susie’s advice, and adds her own perspective to it. Vicki is a blogging and homeschooling mom of 3 living in Surprise, Arizona (a suburb of Phoenix). Her and her husband are both entrepreneurs and she often and actively involves her children in her business. Hi Vicki, thanks for joining us! What’s your best advice for someone thinking of starting their own business?
#5 Make Financial Plans – Vicki DeLuzio
You definitely have to know that you're not going to make money right off the bat, unless you have an incredible amazing idea, the percentage of that actually happening is so low. I mean, watch Shark Tank for instance. The people who are on Shark Tank, they have struggled for years and years, and they don't live the high life. So, realize that whatever you're starting out with, it's not going to go from zero to 60. You need to be prepared with both… especially health insurance. Look up your options for that, have savings. Have a plan in place, and know that you might have to work part time, or someone might have to work part time just make ends meet. Don't go into severe debt, because it's a hard hole to climb out of. And the stress of debt can be horrible on a family. Make sure you have a plan in place. Make sure you have a savings set aside. That would be my advice.
As I mentioned before, There are many many entrepreneurs who start their businesses alongside a full time job, which allows them to maintain the perks and benefits of full-time employment – like health insurance. Some people hope to leave their corporate jobs some day, while others are content with balancing both on a more long-term basis. In either situation, self-employment provides a safety net in case something out of your control happens with your corporate job.
Next, I’d like to welcome Kiki to the show. Kiki is my 10-year-old daughter, who you met in episode #1, and I’d like to remind you about the advice she indicated she’d give to her little sister, who recently indicated an interest in starting her own business.
Hi Kiki, what advice would you offer your sister – or any of your friends – if they told you that they wanted to start their own business?
#6 Mentoring and Coaching – Kiki
I would start telling them about my business and how my business works. And we can work a little on both of our businesses together. So I can help her and teach her most of the stuff. I think that will be pretty helpful. Like me telling her like if you want a website maybe you should do this or that. I think I can pretty much help people by doing that.
So…it sounds like what you would do if your sister or a friend wanted to start a business is try to figure out a way that you could work together. So like teamwork and help them figure things out along the way so it's you know it's almost like you'd want to be a coach to them kind of like I've been a business coach to you is that right?
So you think that you would just like to be a friend and help them through their questions and their problems in the best ways that you can.
Yeah I want to try and help them so, yeah.
What happens if you don't know an answer than you do?
Maybe I would ask my business coach since she knows a lot more than me.
Kiki is really onto something – she understands, even at a young age, that it takes a village. She’s able to identify that she needs help and support from other, more experienced business owners in order to grow her business – and that she can extend her knowledge and expertise to entrepreneurs who are not quite where she is yet. It’s this concept of building a tribe, or forming a mastermind group, that Lisa Betts-LaCroix also explores with us.
Lisa is a speaker, actor, dancer and host of the Super Power U podcast. She speaks on the future of Education, has been featured in over 100 film and television roles and, though she began dancing late in life, she holds a World Title in Pro-Am American Rhythm Ballroom Dance. Lisa’s parents were both entrepreneurs, she married an entrepreneurial husband, and her experiences with education and entrepreneurship have influenced her approach on homeschooling her children.
Hi Lisa, what is your number one piece of advice for entrepreneurs?
#7 We need a tribe – Lisa Betts-LaCroix
We need a tribe. We need connections. We need support. And one of the things I noticed in our current life is that people often feel isolated. I have the belief that it is – if you feel isolated – it is on you. It is a possibility for you and the tools are in place for you to go out and create a community for yourself. The key thing I'd say about building community and making connections with people is that it's possible for everyone to do. And the key thing is to look at what you need and what kind of support you want. If you can scratch your own itch and meet your own need, and then bring other people into that, you probably will be both contributing greatly to people in ways that they will appreciate, and at the same time you'll synergistically be building a support network that you need for yourself.
It’s definitely easy to feel isolated both as a parent and as an entrepreneur. While I think in-person networking and support networks are really important, it’s also important to keep in mind that technology makes it totally possible to find virtual support as well. Having a “tribe” or forming a mastermind group with other entrepreneurs who are at a similar place in their business is a great way to collaborate and find success together.
Monique Parker is an academic life coach, author, and public speaker. She empowers and equips teens and young adults to experience success in school and in life, while preparing them for adulthood. Monique shares her number one piece of advice, both for parents and for teens and young adults… Welcome Monique, what advice do you have for exploring entrepreneurship?
#8 Think outside of the box- Monique Parker
So I am going to give two-fold because you know my heart is for the young people.
That’s good, give us two answers: parent-perspective and kiddo-perspective.
Parent perspective would be to remember that your child is a little person. These are people that you are developing. As a parent entrepreneur, just like you would spend so much time in building your business, is your responsibility – and should be your duty, your choice, your love, and your passion to build up your young people to be a responsible adult. (I love that) For teens and young adults, I would say to walk to your own beat, do not feel like you have to be like everybody else. Give yourself grace. Give yourself love for yourself, to realize that you were innately born with special gifts to help the world. Help the masses, which in turn will benefit you and bless you. So I would say to you, as young people, to find your path, find it early, and shine brightly in that area. And do it because you want to do it, and because you love to do it, and because you love yourself enough that you want to be the best that you can be. Don't feel like you have to be in the box – Parents and teens – they don't have to be doctors and don't have to be lawyers. Find what your child is naturally gifted at and help them make a business off of that, and thrive off of that.
I love Monique’s perspective. Whether you have yourself or your child in mind… We all have special gifts, and those translate into marketable skills. Our paths are all going to look different because they all are beginning and ending in different places. And it’s important to remember that there is no need to follow someone else’s path. Even success looks differently to different people.
And Sherry Bevan agrees. Sherry is a former Global Head of IT Service in an international law firm, she now runs The Confident Mother, an independent coaching practice. Sherry has been running her own business since 2012 and works as an author, coach and speaker. She specialises in helping ambitious women get clear on what they really want, then find the confidence to take action and move forward in their career or business.
Hi Sherry, what is the best advice you have for parent entrepreneurs?
#9 Be You – Sherry Bevan
Oh, I think my number one piece of advice is the more you can be you, and be uniquely and unapologetically you, then the better things will be. Just be yourself, because nobody else can be you, in the same way as you can.
That’s great, Sherry. We did touch on this earlier as well. Just be you. Don’t worry about the competitors in your niche – don’t worry about trying to make everyone like you. As a matter of fact, it’s impossible to make everyone like you! Identify your passion, build your business, and let your personality shine through. YOU are what sets your business apart from your competition.
Sarah Humes dives deeper into self-reflection with her advice. Although Sarah is relatively new to the business world, she has been doing the wife and mom thing for about 13 years now. She is married to her husband David, and they and their children, bravely entered the business world with a company called In-Courage Living. Their mission? To help people do brave things—every day!
#10 Identify your core values – Sarah Humes
I would truly encourage anybody getting into business – parents or not parents – to make sure you know what your core values are. Knowing what you stand for, and what you believe in. I think when you go to make big changes in your life, and I know for me my business was a huge change in lifestyle – How to run my family, how to run my household – knowing what my core values are, they give me an anchor to come back to.
Just the other day, I kind of had one of those moments where I felt like the household was kind of falling apart, learning how to run a household and a business is a lot of work- but, I had my core values to come back to. And I knew that I didn't want to yell at the people in my household, because kindness is a core value in our household. And I knew that I wanted to get my household back in order, because hospitality is one of our core values.
I have those core values to come back to you and knowing what they are just always is an anchor for me. They anchor my business, they anchor my family, and they anchor me personally. Once you know what your core values are they can help give you a mission statement in your business and in your family. And they have just helped propel me along, every step of the way. Knowing that about myself has just given me purpose and I think that that is just one of the the most important things you can do.
I really like that – our family doesn’t have identified core values, but it’s officially a project on my to-do list!
The past couple pieces of advice have really focused on being you, being unique, identifying your passions and values. And once you have identified where your strengths really lie, Cat Stancik has some advice for you.
Cat is known for her tough love approach that gets clients into focused action so that they can get out of overwhelm and create big results with significantly less effort! She works with high achieving entrepreneurs who want to stop focusing on the glorified 6 and 7 figure marks, and finally enjoy a profitable, balanced business. Cat is the founder of Action Incubator™, a sought-after speaker, and Bestselling Author of 7 Principles for a More Productive and Fulfilling Life.
Hey Cat, can you share your number one piece of advice with us?
#11 You Don’t Have to Do Everything – Cat Stancik
You don't have to do everything in your business. I know that especially for new entrepreneurs, you know, at any stage of the game this is true. You do not have to do everything in your business. You get focused on the things you need to do. Stay in your brilliance. And delegate the rest of that. So, I know that’s like 3 different pieces of advice but they kind of link into each other, puzzle piece wise. Ultimately, you are not supposed to do everything in your business. Stay in your swim lane. Stay in your brilliance. That's where you enjoy playing. Do that! Don't concede and do stuff that you aren't great at doing. Have someone else who is great at doing it, do it! (Outsource and delegate) Yeah baby.
As entrepreneurs, and as moms, we’re always trying to do it all. But, it doesn’t have to be that way. It shouldn’t be that way. Much in the same way as we talked about finding a tribe and masterminding, it’s okay to delegate tasks to others and even outsource elements of your business. This allows you to have better focus on the things you are best at – often times you can even outsource the things you just don’t like doing – and that will help you be more efficient within your business.
If you’ve been counting, you know that there is one piece of advice left, and it comes from Hannah B. King.
Hannah is an off-beat, sunshine-&-sea-lovin’ mama of two, an intuitive success mentor for creative entrepreneurial mamas, and a wild travelin’ gypsy at heart. She has been an avid student of some of the best spiritual teachers, thought leaders, and intuitive healers around the world for the past 15 years. She is now on a mission, creating a movement of modern day mama’s, collectively inspired on their journey of radical transformation and quantum growth, guiding them to create their dream desired lifestyle on their own terms. She spends her time tromping in waterfalls with her family or camping on the beaches on her island home of Maui, HI.
Hey, Hannah, what is your number one piece of advice for our listeners?
#12 Surrender & Grace – Hannah B. King
I feel like there's one word that I have brought with me through my journey into becoming a mama. I had a very unusual entry into motherhood, than being pregnant, giving birth, becoming a mama, and then the role of parenthood, and then now raising my business. There's one word that has always been, I think, the ultimate saving grace and that is “surrender.” We want to hold on so tight to how we think something should go. And when we let go, and when we surrender and allow things to occur – even if it's the really sucky stuff, even if it's like, “I'm miserable.” Just surrender, and allow things to occur versus the tight grip on, “It's got to be just this way.” This can apply to everything from pregnancy, birth, motherhood, business, all the things… money, relationships, everything. We have these ideas, and we want to feel like we're in control of how they how they go. And I just think, it's the one thing that I tell everybody, which is just let go and surrender, and let things occur, and see what unfolds for you. Is it always easy? Absolutely not. But, surrender is key – to anything – to any growth that we want in our lives. So, I would say that would be the biggest number 1…
One more thing, which would be to give yourself grace, and to be kind to yourself. Whether you're raising a business and you're doing an entrepreneurial endeavor, or you're raising your family – it is big work. It is hard work. And it is beautiful magical work. But it is not going to be enjoyable if we are beating ourselves up. So, give yourself kindness and love and respect. And when you're struggling with that, imagine yourself as your as your children. Imagine how you love your children. You might want to scream at them, and shake them sometimes, because they're driving you crazy. But ultimately, then you just want to hug them, and you want to love them – and that's how we have to treat ourselves. It’s like the little girl, or the little boy in us, they just need love. We just need love. So be willing to. You know when you're really wanting to beat yourself up, look at yourself as if you look at your children. It's just pure love. And that will get you through everything.
Can I just say how amazing it has been to work with these 12 women to put not only this value-packed episode together, but to put together each of the first 13 episodes of the FamilyPreneur Podcast!
If you have a friend that could benefit from listening to this Podcast, please share it with them – and make sure you subscribe so that you don’t miss any of the future episodes!
Last episode, in episode #1, I introduced you to my own story and the inspiration for this podcast – plus, I welcomed my daughter to the podcast to discuss her business. Go back and listen to episode #1 now.
In the next episode we will explore Freedom, Flexibility and Financial Stability with Micala Quinn. Micala will explain why she left her teaching career, and what it means to be a virtual assistant; including who is a good candidate for VA work, and the process to get your business started pretty much immediately! Listen to episode #3 now!
January 3: Micala Quinn in Episode 3, Freedom, Flexibility and Financial Stability
January 10: Lisa Betts-LaCroix in Episode 4, Generations of Entrepreneurship
January 17: Cat Stancik in Episode 5, Revenue, Profits, and Focused Actions
January 24: Stacy Brookman in Episode 6, Resilience and Writing
January 31: Susie Parker in Episode 7, Diversified Incomes: Corporate & Side-Hustles
February 7: Sherry Bevan in Episode 8, Balancing Work and Life Confidently
February 14: Hannah B. King in Episode 9, Mindset for Mamas in Business
February 21: Vicki DeLuzio in Episode 10, Beginning a Blog
February 28: Sarah Humes in Episode 11, Personal & Professional Bravery
March 7: Monique Parker in Episode 12, Empowering Little People
March 14: Angela Ferrari in Episode 13, Creativity and Making anWork Fun
About The Host
Meg Brunson has been marketing to moms for over 7 years. She is the founder and CEO of EIEIO Marketing, a digital marketing agency focused on Facebook Marketing for family-focused businesses.
Meg is also a former Facebook employee with a passion for helping bootstrapped businesses figure out Facebook so that they can promote like the pros! She left the 9-5 in 2017, so that she could be the mom she wanted to be to her 4 young daughters.
After helping her daughter launch her first business, Storytime With Kiki, at the age of 10, Meg began hosting the FamilyPreneur Podcast: an interview-style podcast for parent entrepreneurs, raising entrepreneurial children.