You type a social media post – reread it – edit it a bit – upload a graphic – edit it some more – get it just right – and hit POST! …Then you wait… You know a watched pot never boils, so you click to another task for a few minutes then come back to check your notifications… crickets.
Some posts seem to work okay, but others just flop. Social media is frustrating and a “time-suck” and you are not sure how you’d market without it, but you also know it’s not really working. Luckily, there are 5 simple steps to success on any social media platform, and they follow an easy to remember acronym!
Research your avatars so you understand your audience and know where they’re hanging out. This will help you create relevant content that will get your ideal audience to engage with you.
Social Media is a two-way street. Don’t just post content on your account and hope people come – take the time to interact with the content others are creating to build relationships – it is called SOCIAL media afterall!
Anytime you post content on the platform, ensure you’re providing value to your audience in the form of educational content. This will help your audience get to know you, love you, and trust you.
After providing value, deliver a call-to-action that influences your audience to take an action – ideally moving them off of social media and onto your email list, then down your sales funnel to ultimately become paying customers and clients.
Track the important metrics, so you can consistently monitor and accurately interpret your data so you can do more of what’s working and less of what’s not.
Want to learn exactly how these 5 elements apply to each social media platform?
We have experts for each of the following social media platforms ready to guide you through applying the EIEIO Framework to your marketing strategy! The best part? It’s FREE!
- Facebook Groups with Chantelle Paige Turner
- Instagram with Bobbi Baehne
- LinkedIn with Andréa Jones
- Pinterest with Heather Farris
- TikTok with Cara Leighty
- Twitter with Madalyn Sklar
- YouTube with Stacia Kennedy
PLUS, I’ll be providing a more in-depth training on the Framework itself and Facebook Profiles/Pages
So much good stuff!
If you don't have your free ticket yet, click here for more information!