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To support parents through entrepreneurship and raising empowered kids, without feelings of guilt.
Simplifying marketing so that family businesses scale effortlessly and clients are able to redefine FamilyPreneur “balance” and spend a ginormously disproportionate amount of time making happy memories with their kids, and exposing them to entrepreneurial values.
Family always comes first. My family is the reason why I ventured into entrepreneurialism, and the motivation for doing everything that I do, which is why I am passionate about supporting other family-first businesses.
Empowerment through education and entrepreneurship. I am focused on empowering other parents through their entrepreneurial journey, and empowering our children to be the best versions of themselves.
Always have fun while pursuing our passions. This is one of the most important lessons that I've learned from my kids – it makes work feel less like work. It's also essential to allow breaks for fun that is unrelated to work… self-care is important!
Acceptance of all people and perspectives. Diversity and compassion are traits that I advocate for and reflect through all aspects of my business and life.
Making a Difference Together. I believe in giving back and paying it forward. Giving money, giving time, giving voice… giving in any way, shape, or form… and involving my kids in various forms of philanthropy.